Browsing by Author Jha-Dang, Priya
Showing results 1 to 6 of 6
Issue Date | Title | Author(s) |
---|---|---|
27-Oct-2005 | An empirical analysis of different types of consumer promotions in Indian market | Jha-Dang, Priya; Koshy, Abraham; Sharma, Dinesh |
5-Sep-2009 | An Empirical View of the Different Types of Consumer Promotions in India | Jha-Dang, Priya; Koshy, Abraham |
27-Oct-2005 | Reconciling Dichotomies in marketing theory and practice | Jha-Dang, Priya; Koshy, Abraham |
5-Sep-2009 | A Review of Theoretical Perspectives Applied to Sales Promotion and a New Perspective based on Mental Accounting Theory | Jha-Dang, Priya |
27-Oct-2005 | Role portrayals of men and women in Indian television advertising | Jha-Dang, Priya; Vohra, Neharika |
25-Oct-2004 | A theory based explanation of differential consumer response to promotions | Jha-Dang, Priya; Banerjee, Arindam |