Browsing by Author Jaiswal, Anand Kumar

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Issue DateTitleAuthor(s)
2013Competitive dynamics between MNCs and domestic companies at the base of the pyramid: an institutional perspectiveAngeli, Federica; Jaiswal, Anand Kumar
3-Mar-2021Connecting smallholders' marketplace decisions to agricultural market reform policy in India - an empirical explorationArgade, Aashish; Laha, Arnab Kumar; Jaiswal, Anand Kumar
7-Sep-2012Context-general and context-specific determinants of online satisfaction and loyalty for commerce and content sitesJaiswal, Anand Kumar; Niraj, Rakesh; Venugopal, Pingali
10-Nov-2008Customer satisfaction and service quality measurement in Indian call centresJaiswal, Anand Kumar
2-Sep-2010Dettol: Managing Brand ExtensionsJaiswal, Anand Kumar; Srivastava, Arpita; Kothari, Dhwani
2009Dettol: managing brand extensionsJaiswal, Anand Kumar; Shrivastava, Arpita; Kothari, Dhwani
6-Sep-2010Dettol: Marketing Research for Understanding Consumer Evaluations of Brand ExtensionsJaiswal, Anand Kumar; Srivastava, Arpita
6-Sep-2010Dettol: Marketing Research for Understanding Consumer Evaluations of Brand Extensions (Case and Teaching Note)Jaiswal, Anand Kumar; Srivastava, Arpita
31-Mar-2018Discovery IQ by GE: Launching Super Value PET/CT ScannerJaiswal, Anand Kumar; Malodia, Suresh
2-Feb-2018Discovery IQ by GE: Launching Super Value PET/CT Scanner: A Teaching NoteMalodia, Suresh; Jaiswal, Anand Kumar
15-Feb-2024Effect of organisational culture on employer branding and resultant employee brand equity in the private banking sectorKaur, Rajwinder; Pingle, Sameer; Jaiswal, Anand Kumar
Dec-2018Effect of relationship and transactional characteristics on customerretention in emerging online marketsJaiswal, Anand Kumar; Niraj, Rakesh; Park, Chang Hee; Agarwal, Manoj K.
20-Apr-2022Electronic marketplaces under conditions of oligopsony and relational marketing – an empirical exploration of electronic agricultural markets in IndiaArgade, Aashish; Laha, Arnab Kumar; Jaiswal, Anand Kumar
2024Essays on navigating fake reviews and enhancing trust in e-commerce websitesKumar, Srishti
7-Sep-2012Examining mediating role of attitudinal loyalty and nonlinear effect in satisfaction - behavioural intentions relationshipsJaiswal, Anand Kumar; Niraj, Rakesh
Jun-2011Examining mediating role of attitudinal loyalty and nonlinear effects in satisfaction‐behavioral intentions relationshipNiraj, Rakesh; Jaiswal, Anand Kumar
7-Aug-2009Examining the Nonlinear Effects in Satisfaction-Loyalty-Behavioral Intentions ModelJaiswal, Anand Kumar; Niraj, Rakesh
3-Aug-2009Fortune at the Bottom of the Pyramid: An Alternate PerspectiveJaiswal, Anand Kumar
10-Nov-2008The fortune at the bottom or the middle of the pyramid?Jaiswal, Anand Kumar
2013Framework for Holistic Healthcare ManagementJaiswal, Anand Kumar