Showing results 21 to 40 of 170
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| Issue Date | Title | Author(s) |
| 2015 | Celebrity Endorsements for Innovators and Imitators | Kasturirangan, Ashwin; Jaiswal, Ranjeet Kumar; Bera, Subhro Kanti |
| 8-Nov-2007 | Challenges in rural banking | Sahay, Arvind |
| 2015 | The Changing Retail Landscape in India: Its evolution and its implications | Sisodia, Ankit; Inani, Arpit |
| 2013 | Cloud Computing: Impact On Software Licensing And Viability | M. S. K. N., Jayanth; Ghanta, Mahesh; Edla, Praveen; Chigilipalli, S. Srikanth |
| 2014 | Comparing retail formats in an emerging market: influence of low price guarantee on purchase intention | Saini, Gordhan Kumar; Sahay, Arvind |
| 2019 | Connected out of home system | Shukla, Mayank; Ranadive, Radhika Sanjay |
| 23-Jul-2007 | Consumer marketing with cricket | Sahay, Arvind |
| 16-Sep-2023 | Consumer preference for nutrition front-of-pack-label formats in India: Evidence from a large-scale experimental survey | Ghosh, Ranjan Kumar; Sanghvi, Rahul; Sahay, Arvind |
| 16-Sep-2023 | Consumer preference for nutrition front-of-pack-label formats in India: Evidence from a large-scale experimental survey | Ghosh, Ranjan Kumar; Sanghvi, Rahul; Sahay, Arvind |
| 2018 | Creating a marketing plan for gold monetization schemes | Lohia, Aniket; Goel, Ambika |
| 2020 | Creating a nation brand to promote investment in India: a marketing perspective | Gupta, Varun |
| 26-Nov-2013 | A customer oriented approach to identifying competitive advantage | Sahay, Arvind |
| 22-Jul-2006 | Customer service | Sahay, Arvind |
| 23-Jul-2007 | Dead capital and marketing | Sahay, Arvind |
| 2019 | Design of marketing strategy for modular building solutions using alternative building technologies post COVID-19 | Saha, Chandroma; Rawat, Swati; Butani, Sunny |
| 2016 | Developing a branding approach that overcomes the negative image perception of Chhattisgarh | B., Dhanraj; Tandon, Naveen |
| 2006 | Developing an alternative and cost-effective model for measuring price sensitivity | Chaudhuri, Avishek; Gangulee, Debaditya; Tripathy, Saugat |
| 15-Apr-2009 | Differential impact of advertising and distribution expenditure on Tobin's Q: a perspective from listed firms in India | Sahay, Arvind; Pillai, Anandan |
| 2024 | Do price promotions lead to lost customers? the impact of perceived control, psychological ownership, and psychological distance on promotional credit | Raghuram, R |
| 9-Feb-2016 | Does pharmaceutical price regulation result in greater access to essential medicines? study of the impact of drug price control order on sales volume of drugs in india | Sahay, Arvind; Jaikumar, Saravana |
