Showing results 21 to 40 of 52
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| Issue Date | Title | Author(s) |
| 2016 | Impact of Overlapping Price Ranges on Psychological Price Perception: Revisiting The Range Theory of Pricing | Jaikumar, Saravana |
| 13-Sep-2010 | Introduction to Marketing Process: In-Class Exercise | Tripathi, Sanjeev; Abhishek |
| 13-Sep-2010 | Introduction to Marketing Process: In-Class Exercise (Teaching Note) | Tripathi, Sanjeev; Abhishek |
| 2016 | An investigation on the effect of priming in economic games | Tripathi, Sanjeev |
| 2016 | Olympic medals: understanding the drivers of olympic success | Banerjee, Ajeeta; Yadav, Jagriti; Shalini |
| 2014 | Ordering effect of alphabets and numbers in alphanumeric brand names | Tripathi, Sanjeev; Saravana, Jaikumar |
| 18-Aug-2014 | Organisation policies and performance of professional sports leagues: a comparative study | Sarangi, Abilesh; Krishnamurthy Rao, Anand; Anand, R. |
| 2020 | Past imperfect or present perfect: How dynamic ranks influence consumer perceptions | Tripathi, Sanjeev; Pandey, Arpita; Jain, Shailendra Pratap |
| 2016 | A perceptual study of event-based discounting measures | Priyam, Sumit; Jain, Utkarsh |
| 2016 | A perceptual study of event-based discounting measures | Priyam, Sumit; Jain, Utkarsh |
| 2015 | Pro-Kabaddi league | Rohit, N. R. N.; Chauhan, Rashmi; Agrawal, Rakshit U. |
| 10-May-2016 | South Asian Games: The dash to the North East | Tripathi, Sanjeev |
| 10-May-2016 | South Asian Games: The dash to the North East: A Teaching Note | Tripathi, Sanjeev |
| 2014 | Sports marketing in India - Bangaluru Football Club | Jaiswal, Deepam Kumar; Patil, Sumith Prakash |
| 2016 | Store price image: the role of non-price factors | Tripathi, Sanjeev |
| 2018 | A strategic view of refurbished goods | Roy, Pinaki |
| 2015 | A study of celebrity brand endorsements on Twitter | Roy, Niloy; Prakash, Mayank; Chaturvedi, Prateek |
| 2014 | A study of celebrity brand endorsements on Twitter | Prakash, Mayank; Roy, Niloy; Chaturvedi, Prateek |
| 2014 | Study of consumer decision making through ultimatum games | Chaudhari, Prathamesh |
| 2016 | A study of football fan's reactions to player transfers | Raj, Mukund Mohan; Jude, Monteiro Ryan; VG, Arvind |
