Showing results 52 to 71 of 87
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Issue Date | Title | Author(s) |
4-Apr-2016 | Is marketing a science: Debate revisited | Sharma, Dheeraj |
2013 | Lance Armstrong : An Athlete, a Philantropist, and a Cheat | Sharma, Dheeraj; Verma, Varsha |
2014 | Lance Armstrong and Livestrong foundation: rising again after the fall | Sharma, Dheeraj; Varsha, Verma |
2015 | Language Abstraction In Marketing Communication: Online Reviews Of Product Failure Context | Verma, Varsha |
2014 | Leadership Lessons from the Military | Sharma, Dheeraj |
2015 | Managing emotions: emotional labor or emotional enrichment | Chandwani, Rajesh; Sharma, Dheeraj |
Mar-2016 | Marketing channels for e-commerce in emerging markets | Kapoor, Ankur; Sharma, Dheeraj |
9-Mar-2015 | Marketing on social media can be interesting career option | Sharma, Dheeraj |
5-Apr-2016 | Meta-analysis for online retail performance | Kapoor, Ankur; Sharma, Dheeraj |
2012 | MKTG: a South-Asian perspective | Sharma, Dheeraj; McDaniel, Carl; Lamb, C.; Hair, J. |
2016 | Modernization of prisons in India | Ashish, Anamika; Dhamija, Avnee; Dabriwal, Keshav |
2016 | Movie Marketing | Das, Asim Saurav; Mishra, Abhilasha; Gupta, Devesh Kumar |
2015 | The myth of consumer sovereignty: an exploratory study | Jerome J, Tobacyk; Sharma, Dheeraj |
2016 | Online Consumer Behavior | Nawani, Aditya; Ali, Fayaz |
2016 | Patanjali Ayurveda: emergence of an FMCG giant | Paul, Abhilekh; Bhavsar, Parth; Agarwal, Vikram |
2016 | Perception of luxury across generations | Kumar, Deori Adarsh; V., Mahroof; Tomar, Nitisha; Rungta, Payal |
11-May-2013 | Price of freedom: are we willing to pay anything and how much? | Borna, Shaheen; Sharma, Dheeraj |
Mar-2016 | Pricing for e-commerce in emerging economies | Mandal, Sudipta; Sharma, Dheeraj |
2016 | Psychographic segmentation of customers in time bound and unit bound online flash sales | Batra, Anirudh; Ruchandani, Avinash; Kanodia, Shelly |
2014 | Psychological and economic considerations of rewards programs | Sharma, Dheeraj; Varsha, Verma |