Browsing by Author Sinha, Piyush Kumar

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Issue DateTitleAuthor(s)
3-Sep-2010Divya BhaskarSinha, Piyush Kumar; Anand, Kamaljit
2014Dominance of affective over cognitive customer satisfaction in satisfaction-loyalty relationship in service encountersSinha, Piyush Kumar; Mishra, Hari Govind; Kaul, Surabhi
24-Jul-2008Don't fight nature: yours and othersSinha, Piyush Kumar
6-May-2011Don’t Fight Nature – Yours and OthersSinha, Piyush Kumar
1-Nov-2006Dynamic capabilities for consumer relationship management: roots of competitive advantagePandya, Darshan; Sahu, Subrat; Sinha, Piyush Kumar
2014The effect of CRM stages along with brand images and values on sustainable corporate performanceMishra, Hari Govind; Sinha, Piyush Kumar; Singh, Sarabjot
24-Dec-2012Effectiveness of Product Placement in Indian CinemaS., Abhilash; Dube, Akshay Suresh; Shrinivas, S. G.; Mohan, Sagili Shan
2016Effectiveness of social media marketing in fashion apparelThakkar, Janaki Ramesh; Singhal, Neelesh; Srivastava, Sidhant
2014Elements of task definition shopping situations: a study in context of products high on haptic salienceAbhishek; Sinha, Piyush Kumar
25-Jul-2016Elements of task definition shopping situations: a study of Indian customers in context of products high on haptic salienceAbhishek; Sinha, Piyush Kumar
2014Enhancing Healthcare Access in IndiaSinha, Piyush Kumar
21-Aug-2009An Exploratory Study of Factors affecting MBA Students’ Attitude towards Learning via Case Study Pedagogy: Insights from Advertising LiteratureSingh, Ramendra; Sinha, Piyush Kumar
1-Nov-2006Family and store choiceSinha, Piyush Kumar; Tripathi, Sanjeev
21-Aug-2009Family and Store Choice - A Conceptual FrameworkTripathi, Sanjeev; Sinha, Piyush Kumar
1-Nov-2006Format choice in Grocery retailingSinha, Piyush Kumar; Singh, Prithvi; Tripathi, Sanjeev
3-Apr-2010Format choice of food and grocery retailersSinha, Piyush Kumar; Mathew, Elizabeth; Kansal, Ankur
24-Jul-2010The Format FactorsSinha, Piyush Kumar; Tripathi, Sanjeev
3-Sep-2010Girish Food Store: Ready for the Super ChallengeSinha, Piyush Kumar; Kar, Sanjay Kumar
2013Godfather BeerMishra, Hari; Sinha, Piyush Kumar
7-Sep-2010ICT @ SEWASinha, Piyush Kumar; Abhishek; Bhamoriya, Vaibhav