Showing results 9 to 28 of 60
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| Issue Date | Title | Author(s) |
| 2013 | Cerenity - Sanitizer: Marketing Research for New Product Launch (B) | Jaiswal, Anand Kumar; Singh, Sachin Kumar; Manu, A. |
| 2014 | Change management: a case of state power utility in India | Pandey, Neeraj; Jaiswal, Anand Kumar |
| 2018 | Choice determinants and comparative evaluation of agri-output marketing channels – A farmers’ perspective | Argade, Aashish |
| 2013 | Competitive dynamics between MNCs and domestic companies at the base of the pyramid: an institutional perspective | Angeli, Federica; Jaiswal, Anand Kumar |
| 3-Mar-2021 | Connecting smallholders' marketplace decisions to agricultural market reform policy in India - an empirical exploration | Argade, Aashish; Laha, Arnab Kumar; Jaiswal, Anand Kumar |
| 7-Sep-2012 | Context-general and context-specific determinants of online satisfaction and loyalty for commerce and content sites | Jaiswal, Anand Kumar; Niraj, Rakesh; Venugopal, Pingali |
| 10-Nov-2008 | Customer satisfaction and service quality measurement in Indian call centres | Jaiswal, Anand Kumar |
| 2-Sep-2010 | Dettol: Managing Brand Extensions | Jaiswal, Anand Kumar; Srivastava, Arpita; Kothari, Dhwani |
| 2009 | Dettol: managing brand extensions | Jaiswal, Anand Kumar; Shrivastava, Arpita; Kothari, Dhwani |
| 6-Sep-2010 | Dettol: Marketing Research for Understanding Consumer Evaluations of Brand Extensions | Jaiswal, Anand Kumar; Srivastava, Arpita |
| 6-Sep-2010 | Dettol: Marketing Research for Understanding Consumer Evaluations of Brand Extensions (Case and Teaching Note) | Jaiswal, Anand Kumar; Srivastava, Arpita |
| 31-Mar-2018 | Discovery IQ by GE: Launching Super Value PET/CT Scanner | Jaiswal, Anand Kumar; Malodia, Suresh |
| 2-Feb-2018 | Discovery IQ by GE: Launching Super Value PET/CT Scanner: A Teaching Note | Malodia, Suresh; Jaiswal, Anand Kumar |
| 15-Feb-2024 | Effect of organisational culture on employer branding and resultant employee brand equity in the private banking sector | Kaur, Rajwinder; Pingle, Sameer; Jaiswal, Anand Kumar |
| Dec-2018 | Effect of relationship and transactional characteristics on customerretention in emerging online markets | Jaiswal, Anand Kumar; Niraj, Rakesh; Park, Chang Hee; Agarwal, Manoj K. |
| 20-Apr-2022 | Electronic marketplaces under conditions of oligopsony and relational marketing – an empirical exploration of electronic agricultural markets in India | Argade, Aashish; Laha, Arnab Kumar; Jaiswal, Anand Kumar |
| 2024 | Essays on navigating fake reviews and enhancing trust in e-commerce websites | Kumar, Srishti |
| 7-Sep-2012 | Examining mediating role of attitudinal loyalty and nonlinear effect in satisfaction - behavioural intentions relationships | Jaiswal, Anand Kumar; Niraj, Rakesh |
| Jun-2011 | Examining mediating role of attitudinal loyalty and nonlinear effects in satisfaction‐behavioral intentions relationship | Niraj, Rakesh; Jaiswal, Anand Kumar |
| 7-Aug-2009 | Examining the Nonlinear Effects in Satisfaction-Loyalty-Behavioral Intentions Model | Jaiswal, Anand Kumar; Niraj, Rakesh |
