Showing results 3 to 18 of 18
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Issue Date | Title | Author(s) |
21-Aug-2009 | A Conceptual Note on Influencing Store Loyalty: Implications for Indian Retailers | Kaul, Subhashini |
8-Sep-2010 | Consumer Behaviour based segmentation and marketing decisions: An experimental exercise | Kaul, Subhashini |
8-Sep-2010 | Consumer Behaviour based segmentation and marketing decisions: An experimental exercise (Teaching Note) | Kaul, Subhashini |
8-Sep-2010 | GuruKool: A Unique Retail Frontline Training Initiative | Kaul, Subhashini |
8-Sep-2010 | GuruKool: A Unique Retail Frontline Training Initiative (Teaching Note) | Kaul, Subhashini |
21-Aug-2009 | Hedonism and Culture: Impact on Shopper Behaviour | Kaul, Subhashini |
2-Nov-2007 | Hedonism and culture: impact on shopping behaviour - a research agenda | Kaul, Subhashini |
21-Aug-2009 | Identities and Store Image Formation: A Study of Retail Consumer Store Choice Behaviour | Kaul, Subhashini |
3-May-2010 | Impact of initial trust image on shopper trust and patronage intentions: a study of young male apparel shoppers in India | Kaul, Subhashini; Koshy, Abraham; Sahay, Arvind |
3-Aug-2009 | Impact of Initial-Trust Image on Shopper Trust and Patronage Intentions | Kaul, Subhashini; Sahay, Arvind; Koshy, Abraham |
2-Sep-2009 | Impact of Performance and Expressiveness Value of Store Service Quality on the Mediating Role of Satisfaction | Kaul, Subhashini |
22-Jul-2010 | Marketing Ahmedabad: A Realty Check | Kaul, Subhashini |
2-Sep-2009 | Measuring Retail Service Quality: Examining Applicability of International Research Perspectives in India | Kaul, Subhashini |
6-May-2011 | Note on Experiential Marketing | Kaul, Subhashini; Mehta, Nirmesh |
2007 | Trust and shopper patronage intentions: impact of congruity in store-shopper relationships | Kaul, Subhashini |
21-Aug-2009 | ‘The Value-Congruity Relationship Model’ | Kaul, Subhashini; Khokle, Pradyumana; Koshy, Abraham |