Browsing by Author Sinha, Piyush Kumar

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Issue DateTitleAuthor(s)
24-Jul-2008Bermuda triangle and the Indian retail industrySinha, Piyush Kumar
28-Jul-2017BigBasket.Com: Redefining the Business ModelThomas, Sujo; Abhishek; Vatavwala, Sanket; Sinha, Piyush Kumar
28-Jul-2017BigBasket.Com: Redefining the Business Model: A Teaching NoteThomas, Sujo; Abhishek; Vatavwala, Sanket; Sinha, Piyush Kumar
9-May-2011Bihartimes.com (A)Sinha, Piyush Kumar; Abhishek
2005Biometrics and adoption of technological innovations by retailers at point of saleNigam, Sameer
26-Aug-2010Blue Star Cool and Chill ServicesVenaik, Sunil; Sinha, Piyush Kumar
26-Aug-2010Blue Star Packaged Air Conditioning DivisionVenaik, Sunil; Sinha, Piyush Kumar
2017Brand adoption by BoP retailersSinha, Piyush Kumar; Gupta, S.; Rawal, Saurabh
2014Brand adoption by BOP retailersSinha, Piyush Kumar; Gupta, Suraksha; Rawal, Saurabh
2013Brand Adoption by Retailers that Serve Customers at the Base of PyramidSinha, Piyush Kumar
2014Broadening the concept of sustainability and measuring its impact on firm’s performanceKumar, Bipul
24-Aug-2010Budget Marketing Inc.Sinha, Piyush Kumar; Raghuram, G.
2014Buying impulsive trait: an effective moderator for shopping emotions and perceived riskMishra, Hari Govind; Sinha, Piyush Kumar; Surabhi, Koul
2014Buying impulsive trait: an effective moderator for shopping emotions and perceived riskSinha, Piyush Kumar; Mishra, Hari Govind; Kaul, Surabhi; Singh, Sarabjot
15-Jan-2010Case analysis on makemytrip.comVyas, Preeta H.; Sinha, Piyush Kumar
2013Case of Branding: North AvenueSinha, Piyush Kumar
2015A Case on TravelyaariSavaratkar, Kunjan; Jalgaonkar, Sagar
9-Nov-2010Category Management: A Case of Indian Organized RetailKar, Sanjay Kumar; Sinha, Piyush Kumar; Mishra, B. B.
20-Oct-2003Children in a Kirana store: building as case for retail communicationAnuradha, M.; Sinha, Piyush Kumar; Krishna, Rajneesh
30-Jul-2009Choice of a Retail Store and Retail Store Format: A Hierarchical Logit ModelTripathi, Sanjeev; Sinha, Piyush Kumar