Browsing by Author Sahay, Arvind

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Issue DateTitleAuthor(s)
2016Case for electronic paymentsQadir, Mohammed Abdul; Honhaga, Gunjan C
2020CBDC - implementation and effects on monetary policy transmissionBandavath, Achyutha; Patil, Shirin Sachin
2015Celebrity endorsements and branding strategies: event study from IndiaSahay, Arvind; Jaikumar, S.
2015Celebrity Endorsements for Innovators and ImitatorsKasturirangan, Ashwin; Jaiswal, Ranjeet Kumar; Bera, Subhro Kanti
8-Nov-2007Challenges in rural bankingSahay, Arvind
2015The Changing Retail Landscape in India: Its evolution and its implicationsSisodia, Ankit; Inani, Arpit
2013Cloud Computing: Impact On Software Licensing And ViabilityM. S. K. N., Jayanth; Ghanta, Mahesh; Edla, Praveen; Chigilipalli, S. Srikanth
2014Comparing retail formats in an emerging market: influence of low price guarantee on purchase intentionSaini, Gordhan Kumar; Sahay, Arvind
2019Connected out of home systemShukla, Mayank; Ranadive, Radhika Sanjay
23-Jul-2007Consumer marketing with cricketSahay, Arvind
16-Sep-2023Consumer preference for nutrition front-of-pack-label formats in India: Evidence from a large-scale experimental surveyGhosh, Ranjan Kumar; Sanghvi, Rahul; Sahay, Arvind
16-Sep-2023Consumer preference for nutrition front-of-pack-label formats in India: Evidence from a large-scale experimental surveyGhosh, Ranjan Kumar; Sanghvi, Rahul; Sahay, Arvind
2018Creating a marketing plan for gold monetization schemesLohia, Aniket; Goel, Ambika
2020Creating a nation brand to promote investment in India: a marketing perspectiveGupta, Varun
26-Nov-2013A customer oriented approach to identifying competitive advantageSahay, Arvind
22-Jul-2006Customer serviceSahay, Arvind
23-Jul-2007Dead capital and marketingSahay, Arvind
2019Design of marketing strategy for modular building solutions using alternative building technologies post COVID-19Saha, Chandroma; Rawat, Swati; Butani, Sunny
2016Developing a branding approach that overcomes the negative image perception of ChhattisgarhB., Dhanraj; Tandon, Naveen
2006Developing an alternative and cost-effective model for measuring price sensitivityChaudhuri, Avishek; Gangulee, Debaditya; Tripathy, Saugat