Showing results 13 to 32 of 35
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| Issue Date | Title | Author(s) |
| Jun-2019 | Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India | Jain, Varsha; Merchant, Altaf; Roy, Subhadip; Ford, John B. |
| 2020 | Digital marketing in food industry | Garg, Abhishek; Prakash, Sneha K. |
| 2020 | Effectiveness of branded content as a marketing communications concept | Phuntsok, Ngawang; Pandey, Shivkar |
| 2020 | Exploring consumer behaviour on digital space related to ad fatigue and banner blindness | Rohilla, Kartik; Mohanta, Arnab |
| Feb-2023 | Exploring the culture-creativity-innovation triad in the handicraft industry using an interpretive approach | Roy, Subhadip; Mohapatra, Subhalaxmi |
| 2019 | Frugal innovation in rural India | Priyanka; Kumar, Devesh |
| 2023 | ‘Gaining clarity on ambiguity’: vague versus precise temporal framing in marketing communications | Sekhri, Sukriti |
| 6-Jul-2022 | I “showroom” but “webroom” too: investigating cross-shopping behaviour in a developing nation | Roy, Subhadip; Sharma, Kirti; Choudhary, Sharuti |
| 7-Sep-2021 | Impact of social media influencers on consumer behaviour | K, Amritha; S, Prabu |
| 2022 | Novel cognitive consequences of product anthropomorphism on consumer judgment and decision making | Kumbargeri, Amogh |
| 14-Jul-2022 | The olfactory experience (in retail) scale: construction, validation and generalization | Roy, Subhadip; Singh, Priyanka |
| 16-Apr-2022 | Physimorphic vs. Typographic logos in destination marketing: Integrating destination familiarity and consumer characteristics | Roy, Subhadip; Attri, Rekha |
| 14-Dec-2021 | Relevance of the seven deadly sins in marketing | Hmar, Danny Ramdinsanga |
| 28-Feb-2019 | Service quality versus service experience: an empirical examination of the consequential effects in B2B services | Roy, Subhadip; Sreejesh, S; Bhatiac, Sandhya |
| 7-Sep-2021 | Sexual wellness market in India: Why aren’t we talking about female pleasure? | Ghuguloth, Sreehitha; Ramji, Sonali |
| 2020 | Study of factors influencing consumer purchasing behaviour for healthy food products | Mukherjee, Agniv; Mazumder, Sayon |
| 2020 | Study on content driven creative marketing: modern methods of user engagement | Baghel, Utkarsh; D. V., Nayana |
| 2020 | Study on the effectiveness of different types of B2B advertising | Das, Kaustav; S., Sindhu |
| 2020 | Study on the social media strategies of Indian Super League (ISL) and Indian Premier League (IPL) clubs | R., Rakesh; Munda, Pranay |
| 2020 | To understand the relation between celebrity capital life cycle and food product life cycle & its effect on consumer perception | Kaur, Manpreet |
