Showing results 18 to 37 of 87
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| Issue Date | Title | Author(s) |
| 2018 | Determinants of conflict in channel relationships: a meta-analytic review | Sharma, Dheeraj; Parida, Biswajita |
| 2016 | Developing a framework for managers to aid the decision of event sponsorship | Jain, Dishi; Kumar, R Bharat; Singh, Vidushi |
| 2016 | Differentiation strategies for e-commerce companies: Brick & Mortar stores versus one-day delivery | Koushik, Das; Bansal, Raghav; Sanjeev, Malladi |
| 2016 | Does relationship marketing matter in online retailing? a meta-analytic approach | Sharma, Dheeraj; Verma, Varsha; Sheth, J. |
| 2016 | Does relationship marketing matter in online retailing? a meta-analytic approach | Varsha, Verma; Sharma, Dheeraj; Jagdish, Sheth |
| 2016 | Dynamics of the electronic dealers towards the rising bubble of e-commerce | Shial, Bikash Ranjan; Das, Abhirup; Gautam, Adarsh |
| Mar-2016 | E-commerce selling in an emerging economy context | Pandey, Arpita; Sharma, Dheeraj |
| 2016 | Effects of mixed bundling and unbundling in Airline industry in Indian context | Yadav, Anant; Patel, Saurabh; Awasthi, Pallavi; Meena, Shubham |
| 2013 | Ethnography in marketing: Acceptance and relevance | Nanarpuzha, Rajesh; Sharma, Dheeraj |
| 5-Apr-2016 | An examination of one dimension marginal distributions: selling and non-selling activities of a salesperson | Sharma, Dheeraj; Talppur, Mir Ghulam Haider |
| 2014 | Examining the influence of service quality on customer satisfaction and patronage intentions in convenience store industry | Sharma, Dheeraj |
| 2015 | Examining the influence of service quality on customer satisfaction and patronage intentions in convenience store industry | Sharma, Dheeraj |
| 5-Apr-2016 | An exploratory investigation of impact of perceived cannibalization on salesperson’s trust, commitment, job satisfaction, job performance and relational capital | Sharma, Dheeraj |
| 2015 | Exploring antecedents of technology usage and stress | Sharma, Dheeraj; Chandwani, Rajesh |
| 2018 | Fairness in franchisor–franchisee relationship: an integrative perspective | Vijayalakshmi, Akshaya; Shaikh, Ateeque; Sharma, Dheeraj; Yadav, Rama Shankar |
| 31-Mar-2017 | Fish TV | Sharma, Dheeraj |
| 31-Mar-2017 | Fish TV: A Teaching Note | Sharma, Dheeraj |
| 2016 | Formulating a strategy for Micromax to expand its retail footprint in India | Agrawal, Gaurav; R., Prashanth Sarathy; Rastogi, Prateek |
| 16-Mar-2015 | Get set for a future in media and entertainment industry | Sharma, Dheeraj |
| 2017 | GLOBAL : a South-Asian perspective with coursemate | Peng, Mike W.; Sharma, Dheeraj |
