Browsing by Author Sreekumar, Arun
Showing results 2 to 4 of 4
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Issue Date | Title | Author(s) |
---|---|---|
14-Dec-2021 | Designing brand names for bop segment in India | Chitodkar, Sarvesh; Sarkar, Shreyasee |
10-Feb-2021 | Marketplace literacy as a pathway to a better world: evidence from field experiments in low-access subsistence marketplaces | Viswanathan, Madhubalan; Umashankar, Nita; Sreekumar, Arun; Goreczny, Ashley |
16-May-2023 | Shining the spotlight on marketplace rituals: a review and research agenda | Sreekumar, Arun; Alfonso Arias, Robert; Otnes, Cele C.; Tuncay Zayer, Linda |