Showing results 7 to 26 of 33
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Issue Date | Title | Author(s) |
24-Sep-2021 | Essays on consumers’ responses to retail promotions | Kumari, Rashmi |
2023 | Essays on the elements of consumer journeys in retailing | Akella, Laxminarayana Yashaswy |
7-Aug-2023 | Evolution of brand messaging by businesses due to Covid-19 | Rajesh, Shah Akshat; Mittal, Khanak |
2020 | Exploring consumer behaviour on digital space related to ad fatigue and banner blindness | Rohilla, Kartik; Mohanta, Arnab |
2020 | Factors influencing consumers to switch purchases between online and offline platforms | Kaur, Jasleen; Gupta, Raghav |
14-Aug-2023 | Furniture marketing in metaverse era | Das, Arkadip; Singh, Swati |
9-Aug-2023 | Health tech in India: an overview | Pandey, Anshu; Singh, Shweta |
21-Aug-2009 | Hedonism and Culture: Impact on Shopper Behaviour | Kaul, Subhashini |
21-Aug-2009 | Identities and Store Image Formation: A Study of Retail Consumer Store Choice Behaviour | Kaul, Subhashini |
7-Sep-2021 | Impact of social media influencers on consumer behaviour | K, Amritha; S, Prabu |
2017 | The influence and interaction of online store brand and product brand on pre-purchase and post-purchase consumer behaviour | Kumar K., Jithesh |
16-Aug-2023 | Investigating the extent of negative celebrity endorsement or image perception on consumers’ purchase intention | Jain, Ankur; Reshamwala, Rutvik |
1995 | Lifestyles and attitudes of rural consumers with implications for marketers | Vasudeven, Vandana; Kanyal, Vikrant |
2016 | Modelling consumer behavior in a connected world | Gokhale, Aditya; Bansal, Ayush |
21-Aug-2016 | Modelling situational factors in variety seeking behaviour: a conceptual approach | Nanarpuzha, Rajesh; Abhishek |
8-Aug-2023 | Multicultural marketing: should marketing campaigns be customized for subcultural divisions in India! | D, Priyanka; Roy, Utkarsh |
7-Sep-2021 | Plant-based meat market, consumer perception and factors affecting their decisions | Bhawana; Gupta, Harshita |
18-Sep-2020 | Religious influences in unrestrained consumer behaviour | Singh, Jaskaran; Singh, Gurbir; Kumar, Satinder; Mathur, Ajeet N. |
10-Feb-1998 | Role and effectiveness of branding in rural markets | Kumar, Sandeep; Gupta, Vivek |
2022 | Sales promotions’influence on the consumer behaviour and perception: the moderating effect of purchase frequency | Choudhary, Darpan |