Showing results 22 to 41 of 60
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| Issue Date | Title | Author(s) |
| 15-Feb-2024 | Effect of organisational culture on employer branding and resultant employee brand equity in the private banking sector | Kaur, Rajwinder; Pingle, Sameer; Jaiswal, Anand Kumar |
| Dec-2018 | Effect of relationship and transactional characteristics on customerretention in emerging online markets | Jaiswal, Anand Kumar; Niraj, Rakesh; Park, Chang Hee; Agarwal, Manoj K. |
| 20-Apr-2022 | Electronic marketplaces under conditions of oligopsony and relational marketing – an empirical exploration of electronic agricultural markets in India | Argade, Aashish; Laha, Arnab Kumar; Jaiswal, Anand Kumar |
| 2024 | Essays on navigating fake reviews and enhancing trust in e-commerce websites | Kumar, Srishti |
| 7-Sep-2012 | Examining mediating role of attitudinal loyalty and nonlinear effect in satisfaction - behavioural intentions relationships | Jaiswal, Anand Kumar; Niraj, Rakesh |
| Jun-2011 | Examining mediating role of attitudinal loyalty and nonlinear effects in satisfaction‐behavioral intentions relationship | Niraj, Rakesh; Jaiswal, Anand Kumar |
| 7-Aug-2009 | Examining the Nonlinear Effects in Satisfaction-Loyalty-Behavioral Intentions Model | Jaiswal, Anand Kumar; Niraj, Rakesh |
| 3-Aug-2009 | Fortune at the Bottom of the Pyramid: An Alternate Perspective | Jaiswal, Anand Kumar |
| 10-Nov-2008 | The fortune at the bottom or the middle of the pyramid? | Jaiswal, Anand Kumar |
| 2013 | Framework for Holistic Healthcare Management | Jaiswal, Anand Kumar |
| 2020 | India’s fight for the ventilators | Gupta, Deepak |
| 2015 | The influence of marketing on consumption behavior at the bottom of the pyramid | Jaiswal, Anand Kumar; Gupta, Shruti |
| 2014 | Instrumental leadership as a determinant of salesperson performance: applying the extended full range leadership theory (FRLT) | Motiani, Manoj |
| 1-Dec-2022 | Integrating poverty alleviation and environmental protection efforts: A socio-ecological perspective on menstrual health management | Angeli, Federica; Jaiswal, Anand Kumar; Shrivastava, Saumya |
| 2015 | An Integrative Delineation of the Determinants of Dynamic Capabilities: A Study in the Information Technology Industry. | Pathak, Atul Arun |
| 2017 | Investigating a comparative evaluationapproach in explaining loyalty | Jaiswal, Anand Kumar; Lemmink, Jos G.A.M. |
| 2017 | Marketing in emerging economies | Banerjee, Arindam; Jaiswal, Anand Kumar |
| 6-Sep-2010 | Note on Brand Extensions | Jaiswal, Anand Kumar; Srivastava, Arpita; Kothari, Dhwani |
| 12-Sep-2012 | "Parle Bisleri at Crossroads." | Palan, Harit; Jayaswal, Sachin; Jaiswal, Anand Kumar |
| 12-Sep-2012 | "Radio Mirchi : Redesigning Product for the Banglore Market" | Jaiswal, Anand Kumar; Palan, Harit |
