Showing results 16 to 35 of 82
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| Issue Date | Title | Author(s) |
| Mar-2001 | Effect of sales promotion on perception of brand equity | Zacharias, Siby |
| 2010 | Effects of price discrepancies, referents for comparison and prior trust in seller on buyers perceptions of price unfairness, subsequent trust and purchase intention | Tripathi, Sanjeev |
| 27-Oct-2005 | An empirical analysis of different types of consumer promotions in Indian market | Jha-Dang, Priya; Koshy, Abraham; Sharma, Dinesh |
| 5-Sep-2009 | An Empirical View of the Different Types of Consumer Promotions in India | Jha-Dang, Priya; Koshy, Abraham |
| 18-Aug-2010 | FoodWorld (A): Market Entry Strategy | Koshy, Abraham; Raghuram, G.; Banerjee, Bibek |
| 18-Aug-2010 | FoodWorld (B): Supply Chain Strategy | Raghuram, G.; Banerjee, Bibek; Koshy, Abraham |
| 18-Aug-2010 | FoodWorld (C): The Road Ahead | Banerjee, Bibek; Raghuram, G.; Koshy, Abraham |
| 19-Aug-2010 | FoodWorld (D): Design of MIS | Gupta, Achin; Parikh, Anurag; Raghuram, G.; Banerjee, Bibek; Koshy, Abraham |
| 2014 | Getit: Managing the Salesforce in Changing Times | Abhishek; Koshy, Abraham |
| 3-Jun-2010 | The Growth and Transformation of Small Firms in India | Morris, Sebastian; Basant, Rakesh; Das, Keshab; Ramachandran, K.; Koshy, Abraham |
| 12-Aug-2010 | Gujarat State Civil Supplies Corporation | Koshy, Abraham; Gandhi, Vasant P.; Kumar, Gauri |
| 2-Sep-2010 | Hidesign: Brand by Design | Koshy, Abraham |
| 23-Nov-2010 | How Successful are you in Your New Brand Launches? | Koshy, Abraham |
| 2006 | Identifying and analyzing customer brand relationships: classifying typologies of brand relationships measuring brand personalities | Vohra, Shraddha |
| 1990 | Identifying the brand: lifestyle linkages in the men's personal care products market | Khan, Anjum; Sadanandan, Salil |
| 3-May-2010 | Impact of initial trust image on shopper trust and patronage intentions: a study of young male apparel shoppers in India | Kaul, Subhashini; Koshy, Abraham; Sahay, Arvind |
| 3-Aug-2009 | Impact of Initial-Trust Image on Shopper Trust and Patronage Intentions | Kaul, Subhashini; Sahay, Arvind; Koshy, Abraham |
| 2013 | Impact of Perceived Bases of Power of Brand on Consumers’ Behaviour and Attitude in a Brand-Consumer Relationship Context | Raj, Roopika |
| 2013 | Impact of Quantity Scarcity and Time Scarcity Appeals on Consumers’ Response: Role of Need for Uniqueness and Deal Proneness | Soni, Mayank Jyotsna |
| 1991 | Industrial buying behaviour: A study of non-routine purchase decision process in a public sector interprise | Sanal, Kumar V. |
