Browsing by Author Sahay, Arvind

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Issue DateTitleAuthor(s)
13-Sep-2012"Edelweiss (A) : Building and Manageing Corporate Reputation."Sahay, Arvind; Sharma, Nivedita
13-Sep-2012"Edelweiss (B): Building the Brand in the Retail Space."Sharma, Nivedita; Sahay, Arvind
9-May-2011Edelweiss: Building Corporate ReputationSahay, Arvind; Sharma, Nivedita
9-Feb-2016Effect of overlapping price ranges on price perception: Revisiting the range theory of price perceptionJaikumar, Saravana; Sahay, Arvind
2016Effect of tactile and visual inputs in delivery packaging on customer loyalty for e-retailersPrabhudesai, Madhura; Sharma, Manisha; Raghuraman, Naresh
2013Emerson Climate Technologies and the Chinese AC Market.(A)Sahay, Arvind
2018An empirical study of Latitude of Quantity Acceptance (LQA) in an emerging economy: IndiaSaini, Gordhan; Sahay, Arvind; Kalyanaram, Gurumurthy
24-Sep-2021Essays on consumers’ responses to retail promotionsKumari, Rashmi
2018An experimental investigation of advertising effectiveness in roadblock advertisingParida, Biswajita
2006Future of inventory management in retail chainsV., Kanchana; Nair, Tushara
2023‘Gaining clarity on ambiguity’: vague versus precise temporal framing in marketing communicationsSekhri, Sukriti
22-Jul-2006Go dynamic in pricingSahay, Arvind
2017Go-to-market strategy for JAWA motorcycles in IndiaSonowal, Amrita; Choudhury, Gourav; Chauhan, Prabal Pratap Singh; Singh, Yograjdeep
2017Gold monetization in India as a transformative policy: a mixed method analysisNarayanan, Priya; Gopalakrishnan, Balagopal; Sahay, Arvind
20-Nov-2019Gold standard for gold in IndiaSahay, Arvind
28-Jul-2022Goldfinger on the pulseSahay, Arvind; Nambiath, Sudheesh
2013Helion Venture Partners: Finding, Funding and Monitoring the Right ProspectsSahay, Arvind
13-Sep-2012"Hero Honda : Multi-Segment Positioning and Selling."Sahay, Arvind; Mathen, Nidhi
30-Aug-2010Hewlett Packard IndiaSahay, Arvind; Swaminathan, Ravi
8-Nov-2007How dynamic pricing leads to higher profitsSahay, Arvind