Showing results 11 to 30 of 52
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| Issue Date | Title | Author(s) |
| 2016 | Effectiveness of changes in numerical and alphabetical component of ANBS | Udata, Amit; Mohanka, Aashish; Agarwal, Nikita |
| 2010 | Effects of price discrepancies, referents for comparison and prior trust in seller on buyers perceptions of price unfairness, subsequent trust and purchase intention | Tripathi, Sanjeev |
| 2015 | Exploratory study on factors that drive real estate purchase decisions | Kumar, A. K. Senthil; Karthik, D.; Venkatesan, Guru |
| 1-Nov-2006 | Family and store choice | Sinha, Piyush Kumar; Tripathi, Sanjeev |
| 21-Aug-2009 | Family and Store Choice - A Conceptual Framework | Tripathi, Sanjeev; Sinha, Piyush Kumar |
| 1-Nov-2006 | Format choice in Grocery retailing | Sinha, Piyush Kumar; Singh, Prithvi; Tripathi, Sanjeev |
| 24-Jul-2010 | The Format Factors | Sinha, Piyush Kumar; Tripathi, Sanjeev |
| 2015 | Greenhouse Floriculture Supplychain in India | Vishwanadhula, Anil; Sagar, Mogaraju Naveen |
| 2016 | Impact Of Bundle Forms On Change In Consumers’ Internal Reference Price (IRP) Of Bundle Components | Banerjee, Prantosh J. |
| 2016 | Impact of consumer satisfaction on stock prices and commercial revenue of firms | Gupta, Vineet; Sharma, Ayush |
| 2016 | Impact of Overlapping Price Ranges on Psychological Price Perception: Revisiting The Range Theory of Pricing | Jaikumar, Saravana |
| 13-Sep-2010 | Introduction to Marketing Process: In-Class Exercise | Tripathi, Sanjeev; Abhishek |
| 13-Sep-2010 | Introduction to Marketing Process: In-Class Exercise (Teaching Note) | Tripathi, Sanjeev; Abhishek |
| 2016 | An investigation on the effect of priming in economic games | Tripathi, Sanjeev |
| 2016 | Olympic medals: understanding the drivers of olympic success | Banerjee, Ajeeta; Yadav, Jagriti; Shalini |
| 2014 | Ordering effect of alphabets and numbers in alphanumeric brand names | Tripathi, Sanjeev; Saravana, Jaikumar |
| 18-Aug-2014 | Organisation policies and performance of professional sports leagues: a comparative study | Sarangi, Abilesh; Krishnamurthy Rao, Anand; Anand, R. |
| 2020 | Past imperfect or present perfect: How dynamic ranks influence consumer perceptions | Tripathi, Sanjeev; Pandey, Arpita; Jain, Shailendra Pratap |
| 2016 | A perceptual study of event-based discounting measures | Priyam, Sumit; Jain, Utkarsh |
| 2016 | A perceptual study of event-based discounting measures | Priyam, Sumit; Jain, Utkarsh |
