Browsing by Subject WTP
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Issue Date | Title | Author(s) |
---|---|---|
2014 | Endowment effects in bundles | Dutta, Swati; Mukhopadhyay, Jyoti Prasad; Pingali, Viswanath |
2020 | Impact of order of presentation and prominent presentation of brand and attribute on consumers’ willingness to pay | Narayanan, Priya |