Showing results 11 to 30 of 33
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| Issue Date | Title | Author(s) |
| 2020 | Identifying the drivers of luxury brand sales in emerging markets: an exploratory study | Sharma, Amalesh; Soni, Mauli; Borah, Sourav; Saboo, Alok R. |
| 2020 | In-store purchase behaviour of emerging market customers | Rajbhupinder, Bawa Yuvraj Singh; Alam, Md Sarfraz |
| 2019 | Insurance consumption behavior of millennials | Tosniwal, Prakhar; Arora, Shweta |
| 2019 | Investigating strategic drivers affecting firm performance in emerging market multinational enterprises (EMNEs) | Singh, Divya; Medhe, Mitali |
| 2018 | Investigating the impact of workforce racial diversity on the organizational corporate social responsibility performance: an institutional logics perspective | Moses, Aditya Christopher; Sharma, Amalesh; Borah, Sourav; Adhikar, Anirban |
| 2019 | Is it too complex?: the curious case of supply network complexity and focal firm innovation | Sharma, Amalesh; Pathak, Surya; Borah, Sourav; Adhikary, Anirban |
| 2020 | Is love really blind?: platform and influencer engagement | Padmane, Akash; Lathoria, Ruchi |
| 2019 | Leveraging service recovery strategies to reduce customer churn in an emerging market | Borah, Sourav; Prakhya, Srinivas; Sharma, Amalesh |
| 2019 | Market entry strategy for a home decor firm | Gupta, Shalini; Patel, Pratishtha |
| 7-Sep-2021 | Marketing practices in export industry in India | Pandey, Abhay Kumar; Mishra, Palak |
| 14-Dec-2021 | The need for regional service customization in the gold finance industry | Joseph, John; Hooda, Varun |
| 2019 | Path to sustainability: marketing in Indian startups | Yadandla, Aditya; Sharma, Mehak |
| 2020 | Political affiliations of consumers and their effect on service failures | Shah, Deven; Manasi, Susarla |
| 2020 | Product return in e-commerce: examining the marketing contingencies for emerging markets | Tiwari, Aarushi; Maurya, Vineet |
| 2024 | Role of family firm heterogeneity in internationalization, earnings management, and entrepreneurial orientation | Karwasara, Atul |
| 2020 | Salesforce compensation in startups | Bandavath, Achyutha; Saketh, Kodam |
| 2019 | Study of consumer values and consumption pattern of new middle class consumers in processed food and FMCG sector in India | Dubey, Ayushman; Anilkumar, Dadlani Gautamraj |
| 7-Sep-2021 | Trends in luxury re-sale demand in India | Peters, Ipshita Rhea; Vasudev, A Karthik |
| 14-Dec-2021 | Understanding acceptance of luxury products over an online medium vis-à-vis offline channel | Parmeshwar, Vivek; Nistane, Rasika |
| 2020 | Understanding decision making behaviour for the consumption of media in Indian urban and rural context | Chaudhary, Devansh; Syam, Gundimeda Sumedha |
