Browsing by Author Das, Gopal
Showing results 2 to 4 of 4
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Issue Date | Title | Author(s) |
---|---|---|
3-Nov-2017 | “I” seek uniqueness and “WE” avoid risk: The role of consumer motivation in retail shopping | Das, Gopal |
11-Jul-2016 | "Tradition & Taste: Exploring Consumers’ Changing Attitude" | Das, Gopal; Abhishek; Varshneya, Geetika |
11-Jul-2016 | "Tradition & Taste: Exploring Consumers’ Changing Attitude: A Teaching Note" | Das, Gopal; Abhishek; Varshneya, Geetika |