Showing results 11 to 30 of 39
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| Issue Date | Title | Author(s) |
| 28-Apr-1973 | Gasolene buying behaviour of car owners | Mehta, Subhash C. |
| 20-Mar-2010 | A generalised scale for pretesting print advertisements | Mehta, Subhash C.; Chhabra, H. S.; Raju, V. R. |
| 27-Aug-1979 | A generalized scale for pretesting print advertisements | Mehta, Subhash C.; Chabbra, H. S.; Raju, V. R. |
| 17-May-1971 | IA consumer image: promotional efforts will help image building | Mehta, Subhash C.; Jain, Abhinandan K. |
| 24-May-1971 | Improving overall image of Indian airlines | Mehta, Subhash C.; Jain, Abhinandan K. |
| 23-Apr-2010 | Industrial Buyer Behaviour: Study of Supplier Evaluation | Mehta, Subhash C.; Khurana, Rakesh |
| 20-May-1981 | Language translation in advertising and marketing research | Mehta, Subhash C.; Parekh, Jayshree S. |
| 14-Mar-2010 | Language translations in advertising and marketing research: need for recognizing measurement differences | Mehta, Subhash C.; Parekh, Jayshree S. |
| 26-Apr-2010 | Marketing Orientation in Indian Industry | Mehta, Subhash C.; Joag, Shreekant G. |
| 14-Mar-2010 | Marketing orientation in Indian industry | Mehta, Subhash C.; Joag, Shreekant G. |
| 5-Jul-1972 | Marketing productivity in India: application of modern tools and techniques | Mehta, Subhash C. |
| 27-Jul-2010 | Marketing research and the regional languages problem | Mehta, Subhash C.; Parikh, Jayshree S. |
| 11-Aug-1978 | Marketing research and the regional languages problem | Mehta, Subhash C.; Parekh, Jayshree S. |
| 14-Mar-2010 | Marketing, yes, creative marketing of special bearer bonds | Mehta, Subhash C.; Bhatt, Udayan |
| 22-Apr-2010 | Marketing: Environment, Concepts and Cases | Mehta, Subhash C. |
| 14-Mar-2010 | MIS-Marketing by the dream merchants: the case of state lotteries | Joag, Shreekant G.; Mehta, Subhash C. |
| 14-Mar-2010 | Organisational buying: supplier evaluation criteria for standard products | Mehta, Subhash C.; Khurana, Rakesh; Chhabra, H. S. |
| 20-Apr-1981 | Organizational buying: supplier evaluation criteria for standard products | Mehta, Subhash C. |
| 30-Apr-1979 | Predicting new product success: role of product category related perceptual variables | Mehta, Subhash C.; Pandya, Anil M. |
| 20-Mar-2010 | Predicting new product success: role of product-category related variables | Mehta, Subhash C.; Pandya, Anil |
