Browsing by Author Sahay, Arvind

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Issue DateTitleAuthor(s)
2023‘Gaining clarity on ambiguity’: vague versus precise temporal framing in marketing communicationsSekhri, Sukriti
22-Jul-2006Go dynamic in pricingSahay, Arvind
2017Go-to-market strategy for JAWA motorcycles in IndiaSonowal, Amrita; Choudhury, Gourav; Chauhan, Prabal Pratap Singh; Singh, Yograjdeep
2017Gold monetization in India as a transformative policy: a mixed method analysisNarayanan, Priya; Gopalakrishnan, Balagopal; Sahay, Arvind
20-Nov-2019Gold standard for gold in IndiaSahay, Arvind
28-Jul-2022Goldfinger on the pulseSahay, Arvind; Nambiath, Sudheesh
2013Helion Venture Partners: Finding, Funding and Monitoring the Right ProspectsSahay, Arvind
13-Sep-2012"Hero Honda : Multi-Segment Positioning and Selling."Sahay, Arvind; Mathen, Nidhi
30-Aug-2010Hewlett Packard IndiaSahay, Arvind; Swaminathan, Ravi
8-Nov-2007How dynamic pricing leads to higher profitsSahay, Arvind
5-Apr-2020How gold holdings can ease credit flowSahay, Arvind; Nambiath, Sudheesh
11-Jan-2021How implicit self-theories and dual-brand personalities enhance word of mouthMandal, Sudipta; Sahay, Arvind; Terron, Adrian; Mahto, Kavita
23-Jul-2007How marketing of films makes duds profitableSahay, Arvind
22-Jul-2006How to set the right priceSahay, Arvind
22-Jul-2006How well do celebrity endorsements workSahay, Arvind
7-Sep-2010ICICI Bank: Challenges in Rural BankingSahay, Arvind
2004Impact of brand investments in the Indian two wheeler industry on investment community and the company stockDad, Anuradha; Raja, Kanishka
2016Impact Of Bundle Forms On Change In Consumers’ Internal Reference Price (IRP) Of Bundle ComponentsBanerjee, Prantosh J.
2015Impact of Dynamic Pricing in Organized RetailS., Kanupradeep; Shaw, Srishti
2018Impact of formalization of the economy on the pricing power of firmsMaurya, Abhishek; Malagimani, Pavan