IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Subject Consumer behavior
Showing results 10 to 17 of 17
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| Issue Date | Title | Author(s) |
|---|---|---|
| 14-Dec-2021 | Impact of Anti-Covid Policies on Consumer Behavior in the Premium Hotel Industry | Singh, Nikita; Singhvi, Rachhit Kumar |
| 21-Mar-2022 | Impact of COVID-19 on Education as a Service | Sahay, Archit; Singh, Gurpreet |
| 2020 | Product return in e-commerce: examining the marketing contingencies for emerging markets | Tiwari, Aarushi; Maurya, Vineet |
| 2016 | Psychographic segmentation of customers in time bound and unit bound online flash sales | Batra, Anirudh; Ruchandani, Avinash; Kanodia, Shelly |
| 1993 | Rural consumer buying behaviour for consumer non durable branded goods | Monika.; Arya, Ved Prakash. |
| 2016 | Studying consumer behavior on early delivery of online goods | Deka, Ankur; Sirisha, Darshanam; Chandra, Vadde Rajeev |
| 2023 | Through the e-looking glass: three essays on influencer marketing, self-discrepancies and consumer behavior | Shehzala |
| 2020 | Utilization of digital marketing in the FMCG sector | Phuntsok, Ngawang; Patidar, Rahul |