Browsing by Author Jaiswal, Anand Kumar

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Issue DateTitleAuthor(s)
2020India’s fight for the ventilatorsGupta, Deepak
2015The influence of marketing on consumption behavior at the bottom of the pyramidJaiswal, Anand Kumar; Gupta, Shruti
2014Instrumental leadership as a determinant of salesperson performance: applying the extended full range leadership theory (FRLT)Motiani, Manoj
1-Dec-2022Integrating poverty alleviation and environmental protection efforts: A socio-ecological perspective on menstrual health managementAngeli, Federica; Jaiswal, Anand Kumar; Shrivastava, Saumya
2015An Integrative Delineation of the Determinants of Dynamic Capabilities: A Study in the Information Technology Industry.Pathak, Atul Arun
2017Investigating a comparative evaluationapproach in explaining loyaltyJaiswal, Anand Kumar; Lemmink, Jos G.A.M.
2017Marketing in emerging economiesBanerjee, Arindam; Jaiswal, Anand Kumar
6-Sep-2010Note on Brand ExtensionsJaiswal, Anand Kumar; Srivastava, Arpita; Kothari, Dhwani
12-Sep-2012"Parle Bisleri at Crossroads."Palan, Harit; Jayaswal, Sachin; Jaiswal, Anand Kumar
12-Sep-2012"Radio Mirchi : Redesigning Product for the Banglore Market"Jaiswal, Anand Kumar; Palan, Harit
12-Sep-2012"Radio Mirchi : Redesigning Product for the Banglore Market."(Teaching Note)Jaiswal, Anand Kumar; Palan, Harit
2008Radio Mirchi Private Limited: Redesigning Product for the Bangalore MarketJaiswal, Anand Kumar
8-Sep-2010Radio Mirchi: Entry into Kolkata MarketJaiswal, Anand Kumar; Palan, Harit
28-Mar-2018Radio Mirchi: Entry into the Kolkata MarketJaiswal, Anand Kumar; Palan, Harit
6-Sep-2010Radio Mirchi: Marketing Strategy for Kolkata Entry (Case)Jaiswal, Anand Kumar; Palan, Harit
2015Re-Internationalization Process in OrganizationsAli, Salman S.
29-Nov-2023Reducing market separation through e-commerce: cases of Bottom of the Pyramid (BoP) firms in IndiaAngmoa, Dechen; Aithal, Rajesh K.; Jaiswal, Anand Kumar
2020Reverse innovation: a conceptual frameworkMalodia, Suresh; Gupta, Shaphali; Jaiswal, Anand Kumar
6-May-2011RUDI Rural Distribution Network of SEWA: Creating the Fortune for the Bottom of the PyramidJaiswal, Anand Kumar; Ghosh, Atanu; Palan, Harit
6-May-2011SEWA Trade Facilitation Centre: Designing Roadmap for Business ExpansionGhosh, Atanu; Jaiswal, Anand Kumar; Palan, Harit