IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Author Mukhopadhyay, Sipra
Showing results 15 to 25 of 25
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| Issue Date | Title | Author(s) |
|---|---|---|
| 20-Mar-2010 | Influencing social behaviour: segment specification and formulation of ad strategy | Mukhopadhyay, Sipra |
| 26-Jul-2010 | The Launching of Kranti | Seetharaman, S. P.; Mukhopadhyay, Sipra |
| 1993 | Marketing in spearhead strategic development organisations | Moorthy, Ravi C. |
| 1996 | Marketing of oranges by regulated market: a case study of regulated market, Nagpur | Joshi, Madhukhar R. |
| 1991 | New services evolution processes | Bhatt, Sanjeev |
| 1988 | Psychographic segmentation of car owners | Giridhar, K.; Sarkar, P. |
| 16-Aug-2010 | Security Belt Limited | Mukhopadhyay, Sipra |
| 12-Aug-2010 | Security Belt Limited: Case for Strategic Marketing | Mukhopadhyay, Sipra; Anita, B. |
| 24-Mar-2010 | Strategies for influencing attitude | Mukhopadhyay, Sipra |
| 1992 | Study of packaging as a marketing tool with illustrative case studies in the biscuit, shampoo and edible oil industries | Seith, Pankaj; Aggarwal, Rachna; Krishnan, Sankar |
| 29-Jul-2010 | Tourism | Bhatt, Sanjeev; Mukhopadhyay, Sipra |