Browsing by Author Nathan, S. V.
Showing results 5 to 13 of 13
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Issue Date | Title | Author(s) |
---|---|---|
2-Jun-2010 | The Influence of Adolescents on Family Purchase Decision Process | Nathan, S. V. |
1993 | Joint family influence on consumer decision making: a study of the role of extended family members in the decision making process | Bal, Deepika C.; Velamuri, Sharada |
2-Jun-2010 | Leather Training Industry in India: Competitive Analysis Using Porter's Framework | Nathan, S. V. |
1992 | Modeling of the assumptions of creative teams regarding how advertising works and their implications for advertising managers and researchers | R. G., Subhashini; Halder, Dipankar |
6-Oct-1995 | Panel research contributions to product portfolio management | Nathan, S. V.; Garg, R. |
1-Nov-1984 | PLC: State of the art review | Nathan, S. V. |
1990 | Sex appeals in advertising | Soman, Dilip; Sen, Shubhajit |
1990 | Study of the compaign planning process in Indian and French advertising agencies | Nathan, S. V. |
1997 | Study of the repurchase behaviour of farmers: case of the Indian tractor market | Saxena, Amar |