Showing results 29 to 48 of 82
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| Issue Date | Title | Author(s) |
| 2006 | Identifying and analyzing customer brand relationships: classifying typologies of brand relationships measuring brand personalities | Vohra, Shraddha |
| 1990 | Identifying the brand: lifestyle linkages in the men's personal care products market | Khan, Anjum; Sadanandan, Salil |
| 3-May-2010 | Impact of initial trust image on shopper trust and patronage intentions: a study of young male apparel shoppers in India | Kaul, Subhashini; Koshy, Abraham; Sahay, Arvind |
| 3-Aug-2009 | Impact of Initial-Trust Image on Shopper Trust and Patronage Intentions | Kaul, Subhashini; Sahay, Arvind; Koshy, Abraham |
| 2013 | Impact of Perceived Bases of Power of Brand on Consumers’ Behaviour and Attitude in a Brand-Consumer Relationship Context | Raj, Roopika |
| 2013 | Impact of Quantity Scarcity and Time Scarcity Appeals on Consumers’ Response: Role of Need for Uniqueness and Deal Proneness | Soni, Mayank Jyotsna |
| 1991 | Industrial buying behaviour: A study of non-routine purchase decision process in a public sector interprise | Sanal, Kumar V. |
| 14-Jul-2010 | Innovative Marketing Strategies -- Back to Basics | Koshy, Abraham |
| 2001 | Internet strategy formulation : A study of Organisational efforts and consumer preferences | Ayyagari, Aditya K. |
| 27-Oct-2005 | La distribution en Inde: overture de I'environment des affaireset emergence d'un marche | Nathalie, Prime; Koshy, Abraham |
| 29-Sep-1991 | Malfunctioning of the public distribution systems: an empirical analysis. | Koshy, Abraham |
| 3-Jun-2010 | Managing Alternatives: Case Studies from Vikalpa: The Journal for Decision Makers | - |
| 25-Jun-2010 | Managing Public Sector Undertakings: A Case Study of Government Trading Corporation in Kerala | Koshy, Abraham |
| 1-Jun-2010 | Manual for Marketing of Information Products and Services | Rao, Srinivas S.; Koshy, Abraham; Rama Rao, T. P.; Jain, Abhinandan K.; Jambhekar, Ashok; Jajoo, B. H. |
| 1993 | Marketing in spearhead strategic development organisations | Moorthy, Ravi C. |
| 8-Jun-2010 | Marketing Management: A South Asian Perspective | Kotler, Philip; Keller, Kevin Lane; Koshy, Abraham; Jha, Mithileswar |
| 5-Oct-2010 | Marketing of management information : research at IIMA | Jain, Abhinandan K.; Jambhekar, Ashok; Rao, Srinivas S.; Rama Rao, T. P.; Jajoo, B. H.; Koshy, Abraham |
| 1987 | Marketing strategies of the state level organisation in public distribution: A study of civil supplies corporations | Koshy, Abraham |
| 5-Oct-1994 | National publishing company: marketing of children's fortnightly magazine | Koshy, Abraham |
| 26-Mar-2010 | New product introduction strategy in consumer products category in India | Koshy, Abraham; Angel, Anna |
