Browsing by Author Kaul, Subhashini
Showing results 14 to 18 of 18
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Issue Date | Title | Author(s) |
---|---|---|
22-Jul-2010 | Marketing Ahmedabad: A Realty Check | Kaul, Subhashini |
2-Sep-2009 | Measuring Retail Service Quality: Examining Applicability of International Research Perspectives in India | Kaul, Subhashini |
6-May-2011 | Note on Experiential Marketing | Kaul, Subhashini; Mehta, Nirmesh |
2007 | Trust and shopper patronage intentions: impact of congruity in store-shopper relationships | Kaul, Subhashini |
21-Aug-2009 | ‘The Value-Congruity Relationship Model’ | Kaul, Subhashini; Khokle, Pradyumana; Koshy, Abraham |