Showing results 17 to 36 of 39
< previous
next >
| Issue Date | Title | Author(s) |
| 20-May-1981 | Language translation in advertising and marketing research | Mehta, Subhash C.; Parekh, Jayshree S. |
| 14-Mar-2010 | Language translations in advertising and marketing research: need for recognizing measurement differences | Mehta, Subhash C.; Parekh, Jayshree S. |
| 26-Apr-2010 | Marketing Orientation in Indian Industry | Mehta, Subhash C.; Joag, Shreekant G. |
| 14-Mar-2010 | Marketing orientation in Indian industry | Mehta, Subhash C.; Joag, Shreekant G. |
| 5-Jul-1972 | Marketing productivity in India: application of modern tools and techniques | Mehta, Subhash C. |
| 27-Jul-2010 | Marketing research and the regional languages problem | Mehta, Subhash C.; Parikh, Jayshree S. |
| 11-Aug-1978 | Marketing research and the regional languages problem | Mehta, Subhash C.; Parekh, Jayshree S. |
| 14-Mar-2010 | Marketing, yes, creative marketing of special bearer bonds | Mehta, Subhash C.; Bhatt, Udayan |
| 22-Apr-2010 | Marketing: Environment, Concepts and Cases | Mehta, Subhash C. |
| 14-Mar-2010 | MIS-Marketing by the dream merchants: the case of state lotteries | Joag, Shreekant G.; Mehta, Subhash C. |
| 14-Mar-2010 | Organisational buying: supplier evaluation criteria for standard products | Mehta, Subhash C.; Khurana, Rakesh; Chhabra, H. S. |
| 20-Apr-1981 | Organizational buying: supplier evaluation criteria for standard products | Mehta, Subhash C. |
| 30-Apr-1979 | Predicting new product success: role of product category related perceptual variables | Mehta, Subhash C.; Pandya, Anil M. |
| 20-Mar-2010 | Predicting new product success: role of product-category related variables | Mehta, Subhash C.; Pandya, Anil |
| 13-Apr-2010 | Predicting New Product Success: Role of Product-Category Related Variables | Mehta, Subhash C.; Pandya, Anil M. |
| 8-Apr-2010 | Purchasing Function in Indian Industry | Mehta, Subhash C. |
| 16-Apr-2010 | Purchasing in Indian Industry: Implication for Marketers | Mehta, Subhash C.; Bhatia, B. S. |
| 13-Mar-2010 | Role conflict, tension and job satisfaction: a study of medical representatives | Mehta, Subhash C.; Chawla, D.; Pandya, A.M.; Roy, Surupa |
| 13-Apr-2010 | Role Conflict, Tension and Job Satisfaction: A Study of Medical Representatives | Mehta, Subhash C.; Chawla, Deepak; Pandya, Anil; Roy, Surupa |
| 11-Oct-1978 | Role conflict, tension, and job satisfaction: a study of medical representatives | Mehta, Subhash C.; Chawla, Deepak; Pandya, Anil M.; Roy, Surupa |
