Showing results 19 to 33 of 33
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| Issue Date | Title | Author(s) |
| 1995 | Lifestyles and attitudes of rural consumers with implications for marketers | Vasudeven, Vandana; Kanyal, Vikrant |
| 2016 | Modelling consumer behavior in a connected world | Gokhale, Aditya; Bansal, Ayush |
| 21-Aug-2016 | Modelling situational factors in variety seeking behaviour: a conceptual approach | Nanarpuzha, Rajesh; Abhishek |
| 8-Aug-2023 | Multicultural marketing: should marketing campaigns be customized for subcultural divisions in India! | D, Priyanka; Roy, Utkarsh |
| 7-Sep-2021 | Plant-based meat market, consumer perception and factors affecting their decisions | Bhawana; Gupta, Harshita |
| 18-Sep-2020 | Religious influences in unrestrained consumer behaviour | Singh, Jaskaran; Singh, Gurbir; Kumar, Satinder; Mathur, Ajeet N. |
| 10-Feb-1998 | Role and effectiveness of branding in rural markets | Kumar, Sandeep; Gupta, Vivek |
| 2022 | Sales promotions’influence on the consumer behaviour and perception: the moderating effect of purchase frequency | Choudhary, Darpan |
| 2008 | Store format choice behavior for planned purchases – a case of bulk grocery | Anand, Kamaljit S. |
| 2020 | Study of factors influencing consumer purchasing behaviour for healthy food products | Mukherjee, Agniv; Mazumder, Sayon |
| 1997 | Study of the repurchase behaviour of farmers: case of the Indian tractor market | Saxena, Amar |
| 7-Jun-2021 | Studying the science of human behaviour | - |
| 2001 | Understanding choice behaviour of consumers on the web | Pandey, Pankaj |
| 2019 | Understanding the consumer behaviour, pre and post-acquisition for paid-subscription online video streaming | Daniel, Georly George; Revanth, Chelumalla Rishi |
| 7-Sep-2021 | Viral marketing | Agarwal, Shiv Kumar; Mummidisetti, Vinod |
