Showing results 19 to 33 of 33
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| Issue Date | Title | Author(s) |
| 2019 | Market entry strategy for a home decor firm | Gupta, Shalini; Patel, Pratishtha |
| 7-Sep-2021 | Marketing practices in export industry in India | Pandey, Abhay Kumar; Mishra, Palak |
| 14-Dec-2021 | The need for regional service customization in the gold finance industry | Joseph, John; Hooda, Varun |
| 2019 | Path to sustainability: marketing in Indian startups | Yadandla, Aditya; Sharma, Mehak |
| 2020 | Political affiliations of consumers and their effect on service failures | Shah, Deven; Manasi, Susarla |
| 2020 | Product return in e-commerce: examining the marketing contingencies for emerging markets | Tiwari, Aarushi; Maurya, Vineet |
| 2024 | Role of family firm heterogeneity in internationalization, earnings management, and entrepreneurial orientation | Karwasara, Atul |
| 2020 | Salesforce compensation in startups | Bandavath, Achyutha; Saketh, Kodam |
| 2019 | Study of consumer values and consumption pattern of new middle class consumers in processed food and FMCG sector in India | Dubey, Ayushman; Anilkumar, Dadlani Gautamraj |
| 7-Sep-2021 | Trends in luxury re-sale demand in India | Peters, Ipshita Rhea; Vasudev, A Karthik |
| 14-Dec-2021 | Understanding acceptance of luxury products over an online medium vis-à-vis offline channel | Parmeshwar, Vivek; Nistane, Rasika |
| 2020 | Understanding decision making behaviour for the consumption of media in Indian urban and rural context | Chaudhary, Devansh; Syam, Gundimeda Sumedha |
| 2019 | Understanding the impact of subcultural values on insurance advertisements | Sahoo, Arosis; Rajpoot, Lokesh |
| 1-Mar-2019 | Understanding the structural characteristics of a firm’s whole buyer–supplier network and its impact on international business performance | Borah, Sourav; Amalesh Sharma, Amalesh; V. Kumar, V; Yan, Jun; Adhikary, Anirban |
| 21-Mar-2022 | What drives teaching ratings of Business School Professors? A multi-stakeholder perspective | Reddy, Varakantham Hemanth; Eswar, Bavineni |
