Browsing by Author Jaiswal, Anand Kumar

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Issue DateTitleAuthor(s)
2017Marketing in emerging economiesBanerjee, Arindam; Jaiswal, Anand Kumar
6-Sep-2010Note on Brand ExtensionsJaiswal, Anand Kumar; Srivastava, Arpita; Kothari, Dhwani
12-Sep-2012"Parle Bisleri at Crossroads."Palan, Harit; Jayaswal, Sachin; Jaiswal, Anand Kumar
12-Sep-2012"Radio Mirchi : Redesigning Product for the Banglore Market"Jaiswal, Anand Kumar; Palan, Harit
12-Sep-2012"Radio Mirchi : Redesigning Product for the Banglore Market."(Teaching Note)Jaiswal, Anand Kumar; Palan, Harit
2008Radio Mirchi Private Limited: Redesigning Product for the Bangalore MarketJaiswal, Anand Kumar
8-Sep-2010Radio Mirchi: Entry into Kolkata MarketJaiswal, Anand Kumar; Palan, Harit
28-Mar-2018Radio Mirchi: Entry into the Kolkata MarketJaiswal, Anand Kumar; Palan, Harit
6-Sep-2010Radio Mirchi: Marketing Strategy for Kolkata Entry (Case)Jaiswal, Anand Kumar; Palan, Harit
2015Re-Internationalization Process in OrganizationsAli, Salman S.
29-Nov-2023Reducing market separation through e-commerce: cases of Bottom of the Pyramid (BoP) firms in IndiaAngmoa, Dechen; Aithal, Rajesh K.; Jaiswal, Anand Kumar
2020Reverse innovation: a conceptual frameworkMalodia, Suresh; Gupta, Shaphali; Jaiswal, Anand Kumar
6-May-2011RUDI Rural Distribution Network of SEWA: Creating the Fortune for the Bottom of the PyramidJaiswal, Anand Kumar; Ghosh, Atanu; Palan, Harit
6-May-2011SEWA Trade Facilitation Centre: Designing Roadmap for Business ExpansionGhosh, Atanu; Jaiswal, Anand Kumar; Palan, Harit
23-Jan-2024Social media “stars” vs “the ordinary” me: influencer marketing and the role of self-discrepancies, perceived homophily, authenticity, self-acceptance and mindfulnessShehzala; Jaiswal, Anand Kumar; Vemireddy, Vidya; Angeli, Federica
Dec-2018Socio-cultural sustainability of private healthcare providers in an Indian slum setting: a bottom-ofthe-Pyramid perspectiveJaiswal, Anand Kumar; Angeli, Federica; Ishwardat, Shila Teresa; Capaldo, Antonio
22-Jul-2010Strengthen the Bottom of the PyramidJaiswal, Anand Kumar
2020Study of healthcare innovations and their impact on India’s fight with COVID-19Das, Dipjyoti
2018Underlying determinants of health provider choice in urban slums: results from a discrete choice experiment in Ahmedabad, IndiaJaiswal, Anand Kumar; Černauskas, Vilius; Angeli, Federica; Pavlova, Milena
Jun-2018Underlying determinants of health provider choice in urban slums: results from a discrete choice experiment in Ahmedabad, IndiaJaiswal, Anand Kumar; Pavlova, Milena; Cernauskas, Vilius; Angeli, Federica