IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Author Kaul, Subhashini
Showing results 14 to 18 of 18
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| Issue Date | Title | Author(s) |
|---|---|---|
| 22-Jul-2010 | Marketing Ahmedabad: A Realty Check | Kaul, Subhashini |
| 2-Sep-2009 | Measuring Retail Service Quality: Examining Applicability of International Research Perspectives in India | Kaul, Subhashini |
| 6-May-2011 | Note on Experiential Marketing | Kaul, Subhashini; Mehta, Nirmesh |
| 2007 | Trust and shopper patronage intentions: impact of congruity in store-shopper relationships | Kaul, Subhashini |
| 21-Aug-2009 | ‘The Value-Congruity Relationship Model’ | Kaul, Subhashini; Khokle, Pradyumana; Koshy, Abraham |