Showing results 39 to 58 of 82
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| Issue Date | Title | Author(s) |
| 29-Sep-1991 | Malfunctioning of the public distribution systems: an empirical analysis. | Koshy, Abraham |
| 3-Jun-2010 | Managing Alternatives: Case Studies from Vikalpa: The Journal for Decision Makers | - |
| 25-Jun-2010 | Managing Public Sector Undertakings: A Case Study of Government Trading Corporation in Kerala | Koshy, Abraham |
| 1-Jun-2010 | Manual for Marketing of Information Products and Services | Rao, Srinivas S.; Koshy, Abraham; Rama Rao, T. P.; Jain, Abhinandan K.; Jambhekar, Ashok; Jajoo, B. H. |
| 1993 | Marketing in spearhead strategic development organisations | Moorthy, Ravi C. |
| 8-Jun-2010 | Marketing Management: A South Asian Perspective | Kotler, Philip; Keller, Kevin Lane; Koshy, Abraham; Jha, Mithileswar |
| 5-Oct-2010 | Marketing of management information : research at IIMA | Jain, Abhinandan K.; Jambhekar, Ashok; Rao, Srinivas S.; Rama Rao, T. P.; Jajoo, B. H.; Koshy, Abraham |
| 1987 | Marketing strategies of the state level organisation in public distribution: A study of civil supplies corporations | Koshy, Abraham |
| 5-Oct-1994 | National publishing company: marketing of children's fortnightly magazine | Koshy, Abraham |
| 26-Mar-2010 | New product introduction strategy in consumer products category in India | Koshy, Abraham; Angel, Anna |
| 1993 | New product strategies: investigation of critical success factors (using Indian case studies) | Kapur, Alpana; Anil, T. S. |
| 4-Oct-1994 | Patterns of new product introduction in consumer product category in India | Koshy, Abraham; Angel, Anna |
| 2016 | Perception of foreignness of brands: An investigation of consumers classification schema and its impact on brand evaluations | Dadhich, Harsh |
| 7-Jun-2010 | Proceedings of the International Conference on Marketing Paradigms for Emerging Economics | Koshy, Abraham; Sinha, Piyush Kumar; Kureshi, Sonal; Sood, Vandana |
| 2-Jun-2010 | Product Design and Test Marketing of Management Information Products/Services | Rao, Srinivas S.; Koshy, Abraham; Rama Rao, T. P.; Jain, Abhinandan K.; Jambhekar, Ashok; Jajoo, B. H. |
| 1998 | Product practices of companies | Chand, Nikhil |
| 27-Oct-2005 | Reconciling Dichotomies in marketing theory and practice | Jha-Dang, Priya; Koshy, Abraham |
| 2010 | Salesperson's customer orientation: conceptualization, scale development and impact in selling situations | Singh, Ramendra |
| 30-Jul-2009 | Salesperson’s Customer Orientation: A Reconceptualization and a New Definition | Singh, Ramendra; Koshy, Abraham |
| 28-Aug-2010 | Scorpio from Mahindra: Brand and Product Development | Koshy, Abraham |
