Showing results 20 to 33 of 33
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Issue Date | Title | Author(s) |
2016 | Modelling consumer behavior in a connected world | Gokhale, Aditya; Bansal, Ayush |
21-Aug-2016 | Modelling situational factors in variety seeking behaviour: a conceptual approach | Nanarpuzha, Rajesh; Abhishek |
8-Aug-2023 | Multicultural marketing: should marketing campaigns be customized for subcultural divisions in India! | D, Priyanka; Roy, Utkarsh |
7-Sep-2021 | Plant-based meat market, consumer perception and factors affecting their decisions | Bhawana; Gupta, Harshita |
18-Sep-2020 | Religious influences in unrestrained consumer behaviour | Singh, Jaskaran; Singh, Gurbir; Kumar, Satinder; Mathur, Ajeet N. |
10-Feb-1998 | Role and effectiveness of branding in rural markets | Kumar, Sandeep; Gupta, Vivek |
2022 | Sales promotions’influence on the consumer behaviour and perception: the moderating effect of purchase frequency | Choudhary, Darpan |
2008 | Store format choice behavior for planned purchases – a case of bulk grocery | Anand, Kamaljit S. |
2020 | Study of factors influencing consumer purchasing behaviour for healthy food products | Mukherjee, Agniv; Mazumder, Sayon |
1997 | Study of the repurchase behaviour of farmers: case of the Indian tractor market | Saxena, Amar |
7-Jun-2021 | Studying the science of human behaviour | - |
2001 | Understanding choice behaviour of consumers on the web | Pandey, Pankaj |
2019 | Understanding the consumer behaviour, pre and post-acquisition for paid-subscription online video streaming | Daniel, Georly George; Revanth, Chelumalla Rishi |
7-Sep-2021 | Viral marketing | Agarwal, Shiv Kumar; Mummidisetti, Vinod |