Showing results 47 to 66 of 82
< previous
next >
| Issue Date | Title | Author(s) |
| 5-Oct-1994 | National publishing company: marketing of children's fortnightly magazine | Koshy, Abraham |
| 26-Mar-2010 | New product introduction strategy in consumer products category in India | Koshy, Abraham; Angel, Anna |
| 1993 | New product strategies: investigation of critical success factors (using Indian case studies) | Kapur, Alpana; Anil, T. S. |
| 4-Oct-1994 | Patterns of new product introduction in consumer product category in India | Koshy, Abraham; Angel, Anna |
| 2016 | Perception of foreignness of brands: An investigation of consumers classification schema and its impact on brand evaluations | Dadhich, Harsh |
| 7-Jun-2010 | Proceedings of the International Conference on Marketing Paradigms for Emerging Economics | Koshy, Abraham; Sinha, Piyush Kumar; Kureshi, Sonal; Sood, Vandana |
| 2-Jun-2010 | Product Design and Test Marketing of Management Information Products/Services | Rao, Srinivas S.; Koshy, Abraham; Rama Rao, T. P.; Jain, Abhinandan K.; Jambhekar, Ashok; Jajoo, B. H. |
| 1998 | Product practices of companies | Chand, Nikhil |
| 27-Oct-2005 | Reconciling Dichotomies in marketing theory and practice | Jha-Dang, Priya; Koshy, Abraham |
| 2010 | Salesperson's customer orientation: conceptualization, scale development and impact in selling situations | Singh, Ramendra |
| 30-Jul-2009 | Salesperson’s Customer Orientation: A Reconceptualization and a New Definition | Singh, Ramendra; Koshy, Abraham |
| 28-Aug-2010 | Scorpio from Mahindra: Brand and Product Development | Koshy, Abraham |
| 31-Aug-2010 | Scorpio from Mahindra: Brand Positioning Decision | Koshy, Abraham |
| 31-Aug-2010 | Scorpio from Mahindra: Developing Brand | Koshy, Abraham |
| 31-Aug-2010 | Scorpio from Mahindra: Responding to Market Changes | Koshy, Abraham |
| 1-Jul-2010 | Some Thoughts on Marketing to EC | Koshy, Abraham; Jain, Abhinandan K. |
| 31-Aug-2010 | Spices Board of India: Market Opportunity Analyses for Branded Spices in the Retail Segment in the US Market | Koshy, Abraham; Kureshi, Sonal |
| 11-Aug-2010 | Splendor Decorative Laminates India Ltd.: Evaluating Market Research Proposals and Selecting Market Research Agency | Koshy, Abraham |
| 2011 | Strategic innovation for serving the low-income segment | Roychowdhury, Shounak |
| 2000 | Study of consumer behavior in organized versus unorganized retail outlets with emphasis on middle and lower middle SECs | Anand, M. S.; Nath, Raman |
