Showing results 23 to 35 of 35
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| Issue Date | Title | Author(s) |
| 14-Jul-2022 | The olfactory experience (in retail) scale: construction, validation and generalization | Roy, Subhadip; Singh, Priyanka |
| 16-Apr-2022 | Physimorphic vs. Typographic logos in destination marketing: Integrating destination familiarity and consumer characteristics | Roy, Subhadip; Attri, Rekha |
| 14-Dec-2021 | Relevance of the seven deadly sins in marketing | Hmar, Danny Ramdinsanga |
| 28-Feb-2019 | Service quality versus service experience: an empirical examination of the consequential effects in B2B services | Roy, Subhadip; Sreejesh, S; Bhatiac, Sandhya |
| 7-Sep-2021 | Sexual wellness market in India: Why aren’t we talking about female pleasure? | Ghuguloth, Sreehitha; Ramji, Sonali |
| 2020 | Study of factors influencing consumer purchasing behaviour for healthy food products | Mukherjee, Agniv; Mazumder, Sayon |
| 2020 | Study on content driven creative marketing: modern methods of user engagement | Baghel, Utkarsh; D. V., Nayana |
| 2020 | Study on the effectiveness of different types of B2B advertising | Das, Kaustav; S., Sindhu |
| 2020 | Study on the social media strategies of Indian Super League (ISL) and Indian Premier League (IPL) clubs | R., Rakesh; Munda, Pranay |
| 2020 | To understand the relation between celebrity capital life cycle and food product life cycle & its effect on consumer perception | Kaur, Manpreet |
| 2020 | Understanding music in advertising and its effect on brand recall for FMCG | Bhatia, Sonakshi; KAS, Shonreithei Agnes |
| 2020 | Understanding the effectiveness of push notifications as a marketing tool on consumer perception and behavior for hyperlocal players in the food industry | Doiphode, Aditya; Mehta, Drashti |
| 2020 | Understating the working and the impact of co-advertising in the space of movie trailers | Chhajer, Ananta; Nikam, Rudra |
