Showing results 65 to 84 of 87
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Issue Date | Title | Author(s) |
2016 | Online Consumer Behavior | Nawani, Aditya; Ali, Fayaz |
2016 | Patanjali Ayurveda: emergence of an FMCG giant | Paul, Abhilekh; Bhavsar, Parth; Agarwal, Vikram |
2016 | Perception of luxury across generations | Kumar, Deori Adarsh; V., Mahroof; Tomar, Nitisha; Rungta, Payal |
11-May-2013 | Price of freedom: are we willing to pay anything and how much? | Borna, Shaheen; Sharma, Dheeraj |
Mar-2016 | Pricing for e-commerce in emerging economies | Mandal, Sudipta; Sharma, Dheeraj |
2016 | Psychographic segmentation of customers in time bound and unit bound online flash sales | Batra, Anirudh; Ruchandani, Avinash; Kanodia, Shelly |
2014 | Psychological and economic considerations of rewards programs | Sharma, Dheeraj; Varsha, Verma |
2016 | Purchase of less negative foods: consumer behavior study | Jain, Nidhi; Ranjitha Naik, V. |
2016 | The reconceptualization of consumer loyalty in the e-commerce segment | Thomray, Naleen; Gurnani, Navinkumar; Ray, Sidhant |
2014 | Relationship marketing in online retailing - a meta-analytic approach | Varsha, Verma; Sharma, Dheeraj |
2016 | Replacing Chinese manufactured goods in the Indian medical equipment sector | Aggarwal, Pinaaki; Sambhoju, Ravi Kiran |
2016 | Reverse logistics processes and its role in future of marketing and customer relationship management in the E-commerce industry | Kumar, Arvind; Mandal, Biswadip; Saha, Deeptam Tudu |
2014 | ROI of social media marketing | Chauhan, Arushi; Verma, Nisha |
2013 | Service Quality At Shalby Hospital | Sharma, Dheeraj; Ramani, K. V.; Doshi, Pankaj |
2016 | Study of personality traits of participants in flash sales | Ganesh, Akshita; Navya, Chinta; Kumari, Manisha; Sravanth, T S K |
2016 | Swinging the mandate: developing and managing a winning campaign | Sharma, Dheeraj; Rao, Narayan Singh |
9-May-2016 | A Tale of Two Tragedies: Bhopal Gas Leak in India and BP Oil Spill in US | Sharma, Dheeraj |
9-May-2016 | A Tale of Two Tragedies: Bhopal Gas Leak in India and BP Oil Spill in US: A Teaching Note | Sharma, Dheeraj |
4-Apr-2016 | Understanding coefficient alpha: assumptions and interpretations | Sharma, Dheeraj |
23-Mar-2015 | Underwater archaeology is becoming a super specialised area | Sharma, Dheeraj |