Showing results 27 to 46 of 52
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Issue Date | Title | Author(s) |
30-May-2019 | Paytm: The Lucky Lifafa Campaign | Titus, Nidhi; Abhishek; Mukherjee, Saral |
30-May-2019 | Paytm: The Lucky Lifafa Campaign: A Teaching Note | Abhishek; Mukherjee, Saral; Titus, Nidhi |
2014 | The potential of mobile coupons: current status and future promises | Abhishek; Mathen, Nidhi |
2014 | Private label brand choice dynamics: logit model involving demographic and psychographic variables | Abhishek |
2017 | Q-Connect: Reaching Rural Customers with Assam Mobile Theatre | Abhishek; Dandotiya G. |
21-Nov-2013 | Realigning Business Strategy for PWD (People with Disabilities) Customers: A Less-explored Territory in Diversity Inclusion | Abhishek; Saxena, Richa |
2015 | Realigning business strategy to cater to customers with disability (CwD) in the Indian context | Abhishek; Saxena, Richa |
2015 | Realigning Business Strategy to Cater to Customers with Disability (CwD) in the Indian Context | Abhishek; Saxena R. |
10-Aug-2016 | The redBus in Saga: Managing the Start-up Acquisition Phase | Ghura, Amarpreet Singh; Abhishek |
11-Aug-2016 | The redBus in Saga: Managing the Start-up Acquisition Phase: A Teaching Note | Ghura, Amarpreet Singh; Abhishek |
27-Nov-2013 | Role of culture in celebrity endorsement: Brand endorsement by celebrities in Indian context | Abhishek; Sahay, Arvind |
2016 | Role of culture in celebrity endorsement: brand endorsement by celebrities in the Indian context | Abhishek; Sahay, Arvind |
2014 | The role of government regulation in incubating social enterprises | Abhishek; Bhamoriya, Vaibhav; Sinha, Piyush Kumar; Golwa, Ankur |
2011 | The role of haptic touch on product evaluation in different shopping situations | Abhishek |
9-May-2011 | Saath - A Social Enterprise | Sinha, Piyush Kumar; Bhamoriya, Vaibhav; Abhishek |
8-Sep-2010 | Saath-A Social Enterprise | Sinha, Piyush Kumar; Bhamoriya, Vaibhav; Abhishek |
2014 | Safewithme Inc. | Abhishek |
3-Sep-2010 | Sewa | Sinha, Piyush Kumar; Abhishek; Bhamoriya, Vaibhav |
10-Oct-2016 | Shradhanjali.com: New Address for Memories of our Ancestors | Ghura, Amarpreet Singh; Abhishek |
10-Oct-2016 | Shradhanjali.com: New Address for Memories of our Ancestors: A Teaching Note | Ghura, Amarpreet Singh; Abhishek |