Showing results 29 to 39 of 39
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| Issue Date | Title | Author(s) |
| 30-Apr-1979 | Predicting new product success: role of product category related perceptual variables | Mehta, Subhash C.; Pandya, Anil M. |
| 20-Mar-2010 | Predicting new product success: role of product-category related variables | Mehta, Subhash C.; Pandya, Anil |
| 13-Apr-2010 | Predicting New Product Success: Role of Product-Category Related Variables | Mehta, Subhash C.; Pandya, Anil M. |
| 8-Apr-2010 | Purchasing Function in Indian Industry | Mehta, Subhash C. |
| 16-Apr-2010 | Purchasing in Indian Industry: Implication for Marketers | Mehta, Subhash C.; Bhatia, B. S. |
| 13-Mar-2010 | Role conflict, tension and job satisfaction: a study of medical representatives | Mehta, Subhash C.; Chawla, D.; Pandya, A.M.; Roy, Surupa |
| 13-Apr-2010 | Role Conflict, Tension and Job Satisfaction: A Study of Medical Representatives | Mehta, Subhash C.; Chawla, Deepak; Pandya, Anil; Roy, Surupa |
| 11-Oct-1978 | Role conflict, tension, and job satisfaction: a study of medical representatives | Mehta, Subhash C.; Chawla, Deepak; Pandya, Anil M.; Roy, Surupa |
| 6-Mar-1971 | Role of economic times in decision-making: an IIM survey | Mehta, Subhash C.; Bhatia, B. S. |
| 14-Mar-2010 | Supplier evaluation criteria for special projects: differences from standard products | Mehta, Subhash C.; Rao, C.P.; Kiser, G.E. |
| 28-Feb-1971 | Trends in advertising consumer products: use of space, preferred sizes and frequency | Mehta, Subhash C.; Bhatia, B. S. |
