Browsing by Author Saha, J. L.
Showing results 14 to 15 of 15
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Issue Date | Title | Author(s) |
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1994 | Quantitative model of brand equity with application in decision | Namputhiripad, Jayanthan; Chandrasekhar, Ketharaju |
1994 | Quantitative model of brand equity with application in decision making | Namputhiripad, Jayanthan; Chandrasekhar, Ketharaju |