Browsing by Author Sahay, Arvind

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Issue DateTitleAuthor(s)
22-Jul-2006The race to be differentSahay, Arvind
13-Sep-2012"Racer Lube Company."Sahay, Arvind
2013Rebranding Star News: Managing Customer and Viewer Perceptions and AttitudesSahay, Arvind
2015Recruiterbox: The 400 to 4000 PuzzelSwamination, Sudarshan; D'Silva, Suzanne
2005Report on the Indian surgical products marketRumnong, Rowena Gayle K.; Sappata, Kalpana
27-Nov-2013Role of culture in celebrity endorsement: Brand endorsement by celebrities in Indian contextAbhishek; Sahay, Arvind
2016Role of culture in celebrity endorsement: brand endorsement by celebrities in the Indian contextAbhishek; Sahay, Arvind
2011The role of haptic touch on product evaluation in different shopping situationsAbhishek
23-Jul-2007The role of marketing in the organizationSahay, Arvind
5-Feb-2019Royal Challengers Bangalore: Pricing of Tickets at the StadiumSahay, Arvind; Tiwari, Tara
5-Feb-2019Royal Challengers Bangalore: Pricing of Tickets at the Stadium: A Teaching NoteSahay, Arvind; Tiwari, Tara
2-May-2019Sai Coating: Detonation Sparay GunSahay, Arvind
2-May-2019Sai Coating: Detonation Sparay Gun: A Teaching NoteSahay, Arvind; Tiwari, Tara
30-Aug-2010Sai Coating: Detonation Spray GunSahay, Arvind
2014Self concept and decision makingShruthi, U. K.
7-Sep-2021Shift in consumer’s value proposition in the post-pandemic period towards the purchase of two-wheelers, specifically performance electric bikes in the same segment as that of pulsar or apacheBehera, Dibyajyoti; Gupta, Tanya
17-Oct-2019Shriram Transport Finance Company Ltd: Adoption of FintechSahay, Arvind; Tiwari, Tara
17-Oct-2019Shriram Transport Finance Company Ltd: Adoption of Fintech: A Teaching NoteSahay, Arvind; Tiwari, Tara
2014Simultaneous evaluation of pro-self and prosocial bonus schemes: implications for newer management policies towards social bettermentMukherjee, Sumitava; Sahay, Arvind
2019Singer finance: an NBFC in makingBohra, Shrenik