IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Author Nathan, S. V.
Showing results 11 to 13 of 13
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| Issue Date | Title | Author(s) |
|---|---|---|
| 1990 | Sex appeals in advertising | Soman, Dilip; Sen, Shubhajit |
| 1990 | Study of the compaign planning process in Indian and French advertising agencies | Nathan, S. V. |
| 1997 | Study of the repurchase behaviour of farmers: case of the Indian tractor market | Saxena, Amar |