Showing results 32 to 51 of 52
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| Issue Date | Title | Author(s) |
| 10-May-2016 | South Asian Games: The dash to the North East | Tripathi, Sanjeev |
| 10-May-2016 | South Asian Games: The dash to the North East: A Teaching Note | Tripathi, Sanjeev |
| 2014 | Sports marketing in India - Bangaluru Football Club | Jaiswal, Deepam Kumar; Patil, Sumith Prakash |
| 2016 | Store price image: the role of non-price factors | Tripathi, Sanjeev |
| 2018 | A strategic view of refurbished goods | Roy, Pinaki |
| 2015 | A study of celebrity brand endorsements on Twitter | Roy, Niloy; Prakash, Mayank; Chaturvedi, Prateek |
| 2014 | A study of celebrity brand endorsements on Twitter | Prakash, Mayank; Roy, Niloy; Chaturvedi, Prateek |
| 2014 | Study of consumer decision making through ultimatum games | Chaudhari, Prathamesh |
| 2016 | A study of football fan's reactions to player transfers | Raj, Mukund Mohan; Jude, Monteiro Ryan; VG, Arvind |
| 2016 | A study of the impact of 9-ending prices and display of discount percentages on customer purchase decisions | Agarwal, Anchal; Shasikala, P. |
| 2015 | A study of use of DRS in cricket across countries and cultures | Sarkar, Prashant; Yadav, Prashant; Bansal, Sanchit |
| 2016 | A study on the customer quality perceptions in tensile price Ssenario | Arya, Harsh; Jain, Sejal |
| 2016 | A study on the impact of Alpha Numeric naming on customer perceptions | Phanindra, B.V.S.; Das, Deblina; Komali, Usse |
| 2015 | A study on the impact of temporal framing of prices on quality perception | Deep, Akash; Agarwal, Rahul |
| 2015 | A study on the not-for-profit route to olympic gold | Tripathi, Sanjeev; Dhandhania, Kopal Agrawal |
| 2016 | A study on the relation between the type of cause and consumers’ willingness to pay in sports related cause marketing | Rao, Poonam Ambekar; Pattnaik, Shilpa; Kaur, Sukhjit |
| 2019 | Toward a better understanding of negation and brand recall memory | Mandal, Sudipta |
| 2016 | Trucking business management: cases and concepts | Roy, Debjit; Raghuram, G.; Jain, Rekha; Tripathi, Sanjeev; Sharda, Kirti |
| 2016 | Trucking business management: cases and concepts | Roy, Debjit; Raghuram, G.; Jain, Rekha; Tripathi, Sanjeev; Sharda, Kirti |
| 2016 | When less is better than more: just-below discount in tensile price promotions | Tripathi, Sanjeev; Banerjee, Prantosh J.; Sahay, Arvind |
