IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Subject Buying behaviour
Showing results 4 to 7 of 7
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| Issue Date | Title | Author(s) |
|---|---|---|
| 1994 | Study of buyer behavior of rural consumer with respect to purchase of watches | Bhatia, Nishchint; Bhattacharya, Subhankar |
| 7-Sep-2021 | Study of impulse buying behavior among consumers after consuming alcohol | Joshi, Rohit; Kapoor, Ritvick |
| 1995 | Study of the buyer behavior in ready to eat product category | Dhingra, Sameer; Dey, Subrata |
| 1989 | Study of Variables affecting consumer buying behaviour and consumers' perception of dresses vegetables | Yadav, Balram; Bhatia, Rajesh; Garg, Sanjeev |