Showing results 56 to 75 of 82
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| Issue Date | Title | Author(s) |
| 2010 | Salesperson's customer orientation: conceptualization, scale development and impact in selling situations | Singh, Ramendra |
| 30-Jul-2009 | Salesperson’s Customer Orientation: A Reconceptualization and a New Definition | Singh, Ramendra; Koshy, Abraham |
| 28-Aug-2010 | Scorpio from Mahindra: Brand and Product Development | Koshy, Abraham |
| 31-Aug-2010 | Scorpio from Mahindra: Brand Positioning Decision | Koshy, Abraham |
| 31-Aug-2010 | Scorpio from Mahindra: Developing Brand | Koshy, Abraham |
| 31-Aug-2010 | Scorpio from Mahindra: Responding to Market Changes | Koshy, Abraham |
| 1-Jul-2010 | Some Thoughts on Marketing to EC | Koshy, Abraham; Jain, Abhinandan K. |
| 31-Aug-2010 | Spices Board of India: Market Opportunity Analyses for Branded Spices in the Retail Segment in the US Market | Koshy, Abraham; Kureshi, Sonal |
| 11-Aug-2010 | Splendor Decorative Laminates India Ltd.: Evaluating Market Research Proposals and Selecting Market Research Agency | Koshy, Abraham |
| 2011 | Strategic innovation for serving the low-income segment | Roychowdhury, Shounak |
| 2000 | Study of consumer behavior in organized versus unorganized retail outlets with emphasis on middle and lower middle SECs | Anand, M. S.; Nath, Raman |
| 2005 | Study of consumers' psychological response to promotion based on mental accounting principles | Dang, Priya Jha |
| 2001 | Study of supply chain AMUL through a simulation bassed approach | Monippally, Preeti; Padiath, Tasneen Zafar |
| 23-May-2017 | A study of the evolution of nature and narration of brands in an emerging market | Koshy, Abraham; Narayanan, Priya |
| Mar-1990 | Study of the opportunities for and feasibility of starting a retail chain store business in India | Lal, Gita; Baheti, Rajesh |
| 1994 | Study of the success and failure of me- too products some generalizations | Sharma, Dhiresh; Rajagopal, Priyali |
| 1999 | A study on the determinants of consumer dissatisfaction | Nair, V. N. Madhusoodanan |
| 18-Aug-2010 | Torrent Case Series (10 Series) | Dixit, Mukund R.; Chandra, Pankaj; Chaudhuri, Shekhar; Joseph, Jerome; Koshy, Abraham; Pandey, I. M. |
| 17-Aug-2010 | Torrent Group | Dixit, Mukund R.; Chandra, Pankaj; Chaudhuri, Shekhar; Koshy, Abraham; Pandey, I. M.; Rao, V. Venkata |
| 19-Aug-2010 | The Torrent Group | Chandra, Pankaj; Chaudhuri, Shekhar; Dixit, Mukund R.; Koshy, Abraham; Pandey, I. M. |
