Browsing by Author Sinha, Piyush Kumar

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Issue DateTitleAuthor(s)
9-May-2011Saath - A Social EnterpriseSinha, Piyush Kumar; Bhamoriya, Vaibhav; Abhishek
8-Sep-2010Saath-A Social EnterpriseSinha, Piyush Kumar; Bhamoriya, Vaibhav; Abhishek
4-Jun-2010Segmenting Shoppers on their BehaviourSinha, Piyush Kumar
3-Sep-2010SewaSinha, Piyush Kumar; Abhishek; Bhamoriya, Vaibhav
2014Shopping habits and decision making styles of mall customersSingh, Sarbjot; Sinha, Piyush Kumar; Mishra, Hari Govind
22-Oct-2003Shopping orientation in the evolving Indian marketSinha, Piyush Kumar
16-May-2016Small retailer’s merchandise decision making: A grounded theory approachSinha, Piyush Kumar; Mishra, Hari Govind; Koul, Surabhi
26-Oct-2004Store choice in an evolving marketSinha, Piyush Kumar; Banerjee, Arindam
2008Store format choice behavior for planned purchases – a case of bulk groceryAnand, Kamaljit S.
28-Jul-2009Store Format Choice in an Evolving Market – A TPB ApproachAnand, Kamaljit S.; Sinha, Piyush Kumar
15-Apr-2009Store format choice in an evolving market: role of affect, cognition and involvementSingh, Kamaljit Anand; Sinha, Piyush Kumar
19-Oct-2002Strategic alliance: from competition to co-operationSinha, Piyush Kumar; Singh, Anuj
2005Study of consumers' psychological response to promotion based on mental accounting principlesDang, Priya Jha
2004Study of preferences of Indian online shoppers: lessons for Indian e-retailersKuruvilla, Jacob; R., Sirisha
2005Study of the ayurvedic skin - care products and customer reactions in IndiaMukundan, Indu M.
2015Study of women’s behaviour in online ShoppingDas, Ajitesh; Mittal, Kartika; Ghosh, Shubhra
2004Study on choice of brand mix in apparel retail storesJain, Abhinav; Paranjape, Aditya
2005Study on the distribution structure of various retail food outletsSaha, Krishnendu
2005A study on the format choice for organized and unorganized food and grocery retailersKansal, Ankur; Mathew, Elizabeth
12-Sep-2012Tackling negative customer response on online mediaJandhyala, Srinivas; Jegan S.; Balu, Renju