IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Browsing by Subject Consumer behaviour
Showing results 31 to 33 of 33
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| Issue Date | Title | Author(s) |
|---|---|---|
| 2001 | Understanding choice behaviour of consumers on the web | Pandey, Pankaj |
| 2019 | Understanding the consumer behaviour, pre and post-acquisition for paid-subscription online video streaming | Daniel, Georly George; Revanth, Chelumalla Rishi |
| 7-Sep-2021 | Viral marketing | Agarwal, Shiv Kumar; Mummidisetti, Vinod |