Browsing by Author Sahay, Arvind

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Issue DateTitleAuthor(s)
2005Ultrasound scannerMann, Navpreet; Grover, Vishal
2015Understanding Online Consumer Behavior in the purchase of Experience goods: An Indian PerspectiveJain, Aniket; Laha, Nirvana; Nahata, Saurabh
2020Understanding the government’s attempt to transform attitudes towards a critical resource: gold monetization in IndiaNarayanan, Priya; Gopalakrishnan, Balagopal; Sahay, Arvind
7-Sep-2021Understanding the Indian consumer behaviour and developing a communication strategy to minimize the existing stigma towards adult diapersReddy, Varakantham Hemanth; R, Karthikeyan
2-Apr-2020US' economic prowess set to take a hitSahay, Arvind; Nambiath, Sudheesh
2020Use of transactional analysis to choose between a celebrity, a cartoon and a non-celebrity endorser of a brand in optimal delivery of the brand message to the end-consumer in FMCG markets the brand message to the end-consumer in FMCG marketsHeda, Abhishek; Bidhave, Basavraj Vishnu
2014Weighted-additive versus reference-dependent models of bundle evaluation: evidence from discount framing on product bundles with surchargesSahay, Arvind; Mukherjee, Sumitava
2016When less is better than more: just-below discount in tensile price promotionsTripathi, Sanjeev; Banerjee, Prantosh J.; Sahay, Arvind
22-Jul-2010Wild Side of the Borderless WorldSahay, Arvind
6-Sep-2010Wilhelmsen Maritime Services (A)Raghuram, G.; Bhatnagar, Deepti; Sahay, Arvind; Sharma, Y.
8-Sep-2010WMS(A): To Acquire Unitor or Not ?Sahay, Arvind; Bhatnagar, Deepti; Raghuram, G.; Sharma, Yashoverman
8-Sep-2010WMS(B): Restructuring Post Unitor AcqusitionSahay, Arvind; Bhatnagar, Deepti; Raghuram, G.; Sharma, Yashoverman
2013Yo Bikes: Pricing of Electric ScootersSahay, Arvind